Paid Ads Specialist (Google Ads, Meta Ads, LinkedIn & YouTube)

Location: Remote from Brazil, Colombia, Costa Rica, Mexico, or Argentina; U.S. business hours required

Company

hirify.global is recruiting for a client seeking a performance-focused paid media specialist to drive measurable customer acquisition and revenue growth.

What you will do

• Develop and execute paid advertising strategies aligned with business and revenue goals.
• Build, manage, and optimize Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, paid search, display, retargeting, video, and lead-generation campaigns.
• Manage bids, budgets, placements, targeting, audience segments, creatives, landing pages, and conversion campaigns.
• Set up and maintain GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, and conversion tracking systems.
• Run A/B tests, analyze attribution and funnel performance, and identify campaign scaling opportunities.
• Prepare weekly and monthly performance reports with recommendations for budget allocation, creative direction, and funnel optimization.

Requirements

• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong knowledge of PPC, paid acquisition, conversion optimization, attribution, audience targeting, and retargeting.
• Experience with GA4, Google Tag Manager, conversion tracking, reporting dashboards, and advertising budget management.
• Ability to analyze campaign data, make performance-based decisions, and run A/B tests across campaigns and creatives.
• Strong organizational, project management, and communication skills.
• Excellent written and verbal English communication and availability during U.S. business hours.

Nice to have

• Experience with LinkedIn Ads, YouTube Ads, TikTok Ads, Performance Max, Dynamic Search Ads, automated bidding, and ad platform automation.
• Experience with marketing automation, multi-channel acquisition, remarketing, audience segmentation, multi-touch attribution, landing page optimization, or funnel conversion optimization.
• Experience managing large or multi-channel advertising budgets.

Culture & Benefits

• Fully remote work from the listed Latin American countries.
• Direct ownership of paid media campaigns and measurable impact on revenue and customer acquisition.
• Autonomy over testing, optimization, and campaign scaling.
• Exposure to multiple advertising platforms and meaningful advertising budgets.
• Potential progression into senior performance marketing, paid media management, growth marketing, or head of performance marketing roles.

Hiring process

• Application review and Spark Hire introductory video.
• Initial interview with a hirify.global recruiter, followed by a technical paid media campaign discussion.
• Final client interview, offer, and background verification.