Head of Sales & Marketing (B2B)

Location: Remote from Colombia, Costa Rica, El Salvador, Nicaragua, or Guatemala; working hours aligned with U.S. business hours.

Company

hirify.global is hiring for a client seeking a commercial leader to own B2B sales, marketing, pipeline generation, customer acquisition, and revenue growth.

What you will do

• Develop and execute the sales and marketing strategy while owning revenue, pipeline, customer acquisition, and conversion targets.
• Lead and develop sales and marketing teams, including recruiting, onboarding, coaching, and performance management.
• Define the ICP, positioning, messaging, and go-to-market strategy across outbound sales, inbound marketing, paid acquisition, demand generation, and partnerships.
• Build scalable sales processes, playbooks, and operating systems.
• Monitor the full funnel from lead generation through opportunity and close, including forecasting, pipeline reviews, and revenue reporting.
• Partner with executive leadership on growth initiatives and improve funnel conversion.

Requirements

• 7+ years of sales and/or marketing experience.
• 3+ years in a sales, marketing, or revenue leadership role.
• Experience building and scaling revenue functions and managing commercial teams and budgets.
• Strong understanding of B2B sales and marketing funnels, pipeline generation, customer acquisition, demand generation, and GTM strategy.
• Strong financial and analytical understanding of CAC, LTV, pipeline, conversion, and revenue.
• Strategic thinking, hands-on execution, leadership, executive communication, and measurable-target management skills.

Culture & Benefits

• Remote full-time role restricted to Colombia, Costa Rica, El Salvador, Nicaragua, or Guatemala.
• Work during U.S. business hours.
• Leadership ownership of revenue growth and commercial performance.
• Focus on building predictable pipeline, scalable processes, accurate forecasting, and accountable commercial teams.

Hiring process

• Initial screening call.
• Spark Hire video interview followed by a recruiter interview.
• Executive/client interview, offer, and onboarding.