Video & Photography Regional Marketing, Senior Executive

Location: Singapore

Company

hirify.global develops products and experiences designed to enrich people's lives through creativity and technology.

What you will do

• Analyze the Southeast Asian video and photography creator market, including livestreaming, filmmaking, trends, key players, workflows, and equipment needs.
• Formulate regional marketing strategies, activity roadmaps, and content strategies to strengthen brand value, engage creators, and drive sales conversions.
• Develop customer-centric communication strategies and oversee the creation and localization of demand-generation, engagement, and B2B marketing assets.
• Lead product launches for video and photography products, including positioning, messaging, content creation, and campaign planning.
• Review content performance, derive actionable insights, and refine communication through a continuous improvement approach.
• Provide toolkits, case studies, and training materials to local marketing teams while sharing market feedback with headquarters and the Asia division.

Requirements

• 2–3 years of experience in marketing, business development, or customer support, preferably related to video or photography products.
• Analytical skills and demonstrated experience in strategy formulation.
• Ability to translate product capabilities into compelling, value-driven narratives for different customer segments and communities of interest.
• Strong project management skills, including coordination of cross-functional stakeholders and management of multiple priorities.
• Ability to deliver results within tight timelines.

Nice to have

• Marketing experience in the Southeast Asian market for video equipment.
• Understanding of content creator needs and market trends.
• Experience or interest in video production, including shooting and editing.
• Experience planning product launches and go-to-market communication strategies.
• Professional and B2B marketing content experience.

Culture & Benefits

• Flexible work arrangement.
• Comprehensive medical benefits, health screenings, and term life insurance.
• AWS, variable bonus, and special staff purchase rates.
• Flexible benefits, wellness activities, and one day of paid time off each year for volunteering.
• Milestone gifts and curated training programmes for professional development.