Head of Marketing / CMO (B2B SaaS)

Location: Remote-first, with a global team across LATAM, Brazil, Europe, and North America

Company

HR tech SaaS platform providing employee engagement, communication, and development tools to companies in more than 50 countries.

What you will do

• Lead a 58-person marketing organization across Growth, Paid Media, Product Marketing, Data & Analytics, Design, Multimedia, Web, Brand & Content, PR, and related functions.
• Own marketing's contribution to pipeline and MRR across LATAM, Brazil, EMEA, and North America.
• Define multi-touch attribution, full-funnel measurement, dark-funnel measurement, and real-time board and investor reporting.
• Set the global marketing strategy, regional plans, projection model, budget allocation, and marketing–sales roadmap.
• Develop the organizational structure, matrix model, OKR and KPI systems, career paths, salary bands, and leadership pipeline.
• Set the direction for positioning, product marketing, launches, messaging, and AI-driven process redesign in partnership with Product, Sales, Finance, and the CTO.

Requirements

• Many years of B2B SaaS marketing experience leading organizations of 40+ people across multiple regions.
• Experience leading multi-vertical marketing teams and operating across HISPAM, Brazil, EMEA, and North America, including regional expansion.
• Proven experience defining and implementing a multi-touch attribution model and using it to defend budget decisions with executive leadership or a board.
• Experience building marketing financial projection models, board and investor reporting, matrix organizations, and people infrastructure.
• Demonstrated ability to develop cross-disciplinary leaders and professionalize marketing operations through processes, documentation, reporting cadence, and decision-making rituals.
• Fluent English required, plus Spanish and/or Portuguese. Deep fluency in HubSpot, BI and data warehouse environments, GA4, and paid media ecosystems is required.

Nice to have

• Experience scaling into APAC.
• Experience in HR tech or selling to HR, People, or Internal Communications buyers.
• Experience with PLG or hybrid PLG and sales-led motions.

Culture & Benefits

• Remote-first work with a global, distributed team.
• Direct reporting to the CEO and participation in the leadership team.
• Ownership of the marketing revenue contribution, budget, and global marketing organization.
• Opportunity to scale an established 58-person marketing operation rather than build it from zero.
• Mission focused on making people happier and more successful at work.