SEO Specialist (AI)

Location: Chicago, IL, United States; office located in Chicago's West Loop.

Salary: $75,000–$95,000 per year. Discretionary performance bonus: 5–10% of base salary.

Company

A fintech product organization operating the tastytrade, tasty_live, and tastyfx brands as part of London-based IG Group, serving individual investors across multiple markets.

What you will do

• Manage daily website operations, including content updates, organic performance monitoring, troubleshooting, and coordination with technical teams.
• Support SEO and generative search optimization strategies to improve rankings, organic visibility, and presence in AI-generated search results.
• Conduct keyword research, content audits, competitor gap analysis, and backlink profile monitoring.
• Perform technical SEO audits covering crawlability, indexability, XML sitemaps, canonical tags, redirects, Core Web Vitals, and site performance.
• Implement structured data, hreflang, and other international SEO elements while organizing content for crawlability, topical authority, and generative search citation.
• Partner with the Web & CRO Lead, developers, and growth teams to align SEO recommendations with website optimization and conversion goals.

Requirements

• Bachelor's degree in marketing, communications, IT, data analytics, computer science, web development, or a related field.
• 1–3 years of experience in website management, SEO, or digital marketing.
• Proficiency with content management systems, preferably Contentstack, plus HTML, CSS, tag management, and basic web technologies.
• Knowledge of keyword research tools, SEO performance metrics, Google Analytics, and other web analytics platforms.
• Understanding of technical SEO concepts, responsive design, user experience, and the ability to turn SEO and GEO insights into actionable recommendations.
• Strong analytical, project management, communication, troubleshooting, and collaboration skills.

Nice to have

• Experience with Google Search Console and technical SEO tools.
• Interest in GEO and AI search trends.
• Experience with website accessibility standards and regulatory compliance.
• Familiarity with Figma and Jira.

Culture & Benefits

• Lean, collaborative environment emphasizing autonomy, pragmatism, experimentation, and measurable impact.
• Performance bonuses and stock purchase options.
• Medical, vision, dental, 401(k), paid vacation, paid sick leave, and wellness and mental health programs.
• Gym membership reimbursement, in-building gym, commuter benefits, catered office lunch, and shuttle service to and from Metra.
• Pet insurance, charitable donation matching, and two paid volunteer days.