Senior Product Marketing Manager (Adtech)

Location: Boston, Chicago, New York, or Washington, D.C., United States

Salary: $120,000–$140,000 base salary per year plus bonus

Company

hirify.global is a global advertising technology company providing data-driven solutions across search, social media, display, video, CTV, and programmatic digital out-of-home advertising.

What you will do

• Own positioning, value propositions, competitive differentiation, and the master narrative for the buy-side adtech portfolio.
• Translate technical product capabilities into commercial stories for websites, pitch decks, collateral, and thought leadership content.
• Lead cross-functional go-to-market strategies for product launches, feature releases, and regional expansions.
• Coordinate Product, Sales, Account Management, and regional marketing teams around a unified commercial motion.
• Build sales enablement materials, including battlecards, objection handlers, ROI calculators, and segment-specific pitch tracks.
• Run win/loss analysis, message testing, and competitive intelligence programs to improve win rates, pipeline velocity, and product strategy.

Requirements

• 5–8+ years of product marketing experience in a B2B technology environment focused on adtech, programmatic advertising, or digital media platforms.
• Proven success designing and executing full-lifecycle go-to-market strategies that improved pipeline and revenue.
• Experience creating sales enablement tools for enterprise brands and agency holding companies.
• Experience with modern product marketing tools and AI-powered workflows for market analysis and content creation.
• Strong knowledge of buy-side platforms, programmatic execution, and agency and brand workflows.
• Bachelor’s degree in Marketing, Business, or a related field.

Nice to have

• Experience marketing AI/ML-powered advertising products.
• Familiarity with product-led growth motions and enterprise sales cycles.
• Experience adapting go-to-market frameworks for global or distributed teams and regional markets.

Culture & Benefits

• Work with global products, customers, and distributed regional teams.
• Collaborate across Product, Sales, Account Management, Finance, and Marketing.
• Operate in a data-driven, test-and-learn environment.
• Equal opportunity employment with a stated commitment to diversity and inclusion.