Senior GTM Programs Manager, Product Marketing

Location: Remote within the United States; Pacific and Mountain time zones are preferred. Hybrid or in-office work in Palo Alto, California is also available.

Company

hirify.global is a public software company providing a governed AI platform for professional firms in highly regulated industries.

What you will do

• Own the sales play portfolio from ideation and asset development through launch, adoption, measurement, refresh, and retirement.
• Coordinate with product marketing, sales leadership, RevOps, enablement, and field communications to build effective GTM plays and supporting assets.
• Measure play utilization, seller engagement, pipeline influence, and win-rate differences using field feedback, call intelligence, and deal data.
• Design and maintain PMM content governance frameworks, including the authoritative bill of materials for content production.
• Lead annual audits and ongoing updates for the Field Readiness portal based on usage and performance data.
• Coordinate PMM readiness for quarterly releases and major launches, managing deliverables, dependencies, checkpoints, and risk escalation.

Requirements

• 5+ years of experience in business operations, sales enablement, product marketing, or GTM strategy in a B2B SaaS environment.
• Track record of running cross-functional programs with multiple stakeholders and tight deadlines.
• Strong understanding of seller needs and field-facing communication.
• Ability to build scalable, customer-centric processes that improve cross-functional operations.
• Strong data analysis skills and a data-driven mindset.
• Bachelor's degree required; MBA is optional.

Culture & Benefits

• Flexible, connected work environment with modern offices.
• Professional development support, including reimbursement for training and continuing education.
• Wellness programs, flexible time off, and benefits supporting employees and families.
• Family-formation benefits and family-building support.
• Paid volunteer time off and donation matching.

Hiring process

• The interview process generally includes three or more virtual or in-person meetings.