Sr Director, Product Marketing

Location: United States - Remote

Company

hirify.global operates Bluehost, an all-in-one platform helping small businesses build, grow, and manage their online presence.

What you will do

• Define differentiated market narratives and category positioning across hosting, web presence, productivity, agentic offerings, and adjacent SaaS platforms.
• Own go-to-market strategy from product development through launch and lifecycle growth, with metrics tied to pipeline, adoption, and revenue.
• Build and scale the product marketing function, including its structure, processes, talent, and strategic roadmap.
• Develop sales and partner enablement frameworks, messaging, and tools across SMB, developer, agency, industry, and SDR segments.
• Lead major product and feature launches and institutionalize competitive intelligence across the product portfolio.
• Bring customer, partner, and market insights into product strategy, pricing, packaging, demand generation, brand, and lifecycle marketing.

Requirements

• 15+ years of product marketing experience, including significant leadership scope in hosting, WordPress, agentic, SaaS, or adjacent online, web, or cloud platforms.
• Proven ownership of go-to-market strategy for complex, multi-product platforms across direct, sales, and partner routes to market, with measurable revenue impact.
• Experience building and scaling product marketing teams and functions in high-growth or transformation environments.
• Deep understanding of SMB, developer, and agency segments, including subscription and usage-based business models.
• Strong executive presence, cross-functional influence, storytelling, and positioning skills, including the ability to translate technical capabilities into customer value.
• Ability to combine strategic leadership with hands-on execution in competitive, rapidly evolving markets.

Culture & Benefits

• Remote work with an emphasis on work-life balance.
• Inclusive culture with diversity and belonging programs and more than 20 affinity groups.
• Health insurance options, HSA, medical, dental, and vision coverage.
• Matching 401(k), life and disability insurance, tuition reimbursement, pet insurance, and generous vacation.
• Learning, mentoring, professional development, and opportunities for career growth.