Sr. Director, Performance Marketing

Location: United States - Remote

Company

hirify.global is a web technology company serving millions of customers through brands including Bluehost, HostGator, Domain.com, Network Solutions, Register.com, and Web.com.

What you will do

• Define and execute performance marketing and customer acquisition strategy across the Network Solutions digital product portfolio.
• Lead paid search, paid social, affiliate, display, programmatic, retargeting, native, and emerging acquisition channels.
• Manage CAC, ROAS, LTV:CAC, payback period, customer profitability, and marketing-driven revenue growth.
• Optimize budget allocation, audience segmentation, bidding, creative testing, conversion experiences, and product adoption.
• Develop attribution, forecasting, scenario-planning, testing, and performance reporting programs.
• Lead and develop the performance marketing team while managing agency and media partner relationships.

Requirements

• Bachelor's degree in Business, Marketing, Technology, Economics, or a related discipline.
• 10–12+ years of experience in performance marketing, growth marketing, digital acquisition, or revenue marketing leadership.
• 4–6+ years leading large, high-performing marketing teams.
• Experience owning significant paid media budgets and marketing-driven revenue for subscription-based or recurring-revenue businesses.
• Deep expertise in Google Ads, Meta, programmatic media, affiliates, attribution, and marketing analytics.
• Strong understanding of customer acquisition economics, experimentation, personalization, data science, leadership, and senior stakeholder management.

Nice to have

• Experience in web hosting, domains, website builders, SaaS, cybersecurity, or digital services.
• Experience with global teams and multi-market customer acquisition programs.
• Experience in PE-backed, high-growth, or transformation-focused environments.
• MBA or advanced degree.

Culture & Benefits

• Remote work in the United States.
• Health insurance, HSA, medical, dental, and vision coverage.
• Matching 401(k), life and disability insurance, tuition reimbursement, and pet insurance.
• Generous vacation policy and opportunities for mentoring, learning, and career growth.
• Diversity and inclusion programs with more than 20 affinity groups.