Account Director (Paid Social)

Location: Manchester, United Kingdom; hybrid, with teams in the office around four days a week. This is a UK-based role requiring the right to work in the UK.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized marketing at scale.

What you will do

• Lead paid social campaign activation and strategic delivery for key client accounts.
• Oversee campaign planning, setup, quality assurance, pacing, troubleshooting, optimization, and reporting across major social platforms.
• Analyze performance data, identify trends, and turn findings into actionable recommendations.
• Lead client calls, presentations, end-of-campaign reporting, and quarterly or annual reviews.
• Manage relationships with clients, media partners, and internal stakeholders across the WPP Open ecosystem.
• Line-manage, coach, mentor, and support the development of paid social specialists, including participation in recruitment.

Requirements

• Extensive experience setting up and optimizing paid social campaigns across platforms such as Facebook, Instagram, Twitter, Snap, TikTok, and Pinterest.
• Experience planning large-scale paid social campaigns for brand and direct-response objectives.
• Strong analytical and reporting skills, with the ability to identify trends and recommend campaign actions.
• Proven experience managing and developing social specialists, preferably in an agency environment.
• Strong client and stakeholder management skills, including presenting to clients and leading calls.
• Right to work in the United Kingdom is required.

Nice to have

• Meta Blueprint or similar training certifications.
• Experience developing testing and learning agendas across social platforms.

Culture & Benefits

• Collaborative environment focused on curiosity, kindness, growth, trust, and inclusion.
• Access to global hirify.global and WPP networks for learning, networking, and professional development.
• Employee resource groups, in-office events, and opportunities to share thought leadership and celebrate achievements.
• Medical, dental, vision, and group retirement plans.
• Significant paid time off, partner discounts, and employee mental health awareness days.