Performance Marketing Manager (Fintech)

Location: United Kingdom; hybrid working with office attendance on Monday, Wednesday, and Thursday and remote work on Tuesday and Friday

Company

hirify.global is a European fintech company building a digital payments product and serving more than 6 million customers.

What you will do

• Contribute to performance marketing strategy across paid social, paid app, paid search, programmatic advertising, and landing page optimisation.
• Own acquisition and retention targets and budgets, partnering with marketing, growth, and finance leadership on forecasting and optimisation.
• Identify growth opportunities, propose initiatives, run experiments, analyse results, and recommend iterative improvements.
• Own paid social creative strategy and analysis in collaboration with the in-house design team and external video agency.
• Plan, execute, optimise, and report on campaigns.
• Collaborate with marketing, data, product, engineering, sales, finance, and risk teams to improve customer and merchant outcomes.

Requirements

• Proven experience as a strategic and hands-on performance marketer, ideally in a rapidly growing scale-up environment.
• Experience managing multi-million-pound annual budgets.
• Significant paid social and paid app advertising experience, particularly with creative optimisation.
• Experience optimising landing pages and customer journeys to improve acquisition conversion rates.
• Experience with performance marketing experimentation and measurement techniques for assessing incremental impact.
• Experience with Meta Ads, TikTok Ads, Google Ads, Bing Ads, Apple Search Ads, Google Analytics, Appsflyer, and Microsoft Office.

Nice to have

• Programmatic display and video advertising experience.
• Fintech industry experience.
• Experience using AI to improve performance marketing workflows and outcomes.

Culture & Benefits

• Pension, death in service, income protection, and share options for permanent employees.
• Private medical insurance, mental health support, optical, dental, audiological, and physiotherapy cover.
• Enhanced maternity, paternity, adoption, and shared parental leave.
• Professional qualifications, memberships, e-courses, internal training, and FCA and regulatory training.
• £200 work-from-home setup allowance, workplace socials, casual dress code, and shopping and gym discounts.