Head of Direct Mail (Fintech)

Location: London, UK; hybrid work with office attendance required on Tuesday–Thursday and optional work from home on Mondays and Fridays

Company

hirify.global is a profitable fintech company building technology for consumer credit products including loans, credit cards, and car finance.

What you will do

• Own the direct mail acquisition strategy, including volume, response, payback, budget, CAC, LTV, and channel P&L targets.
• Source prospect data and combine bureau, broker, first-party, and enrichment data for customer targeting.
• Direct analysts developing response and propensity models to determine recipients, offers, and timing.
• Plan and execute multi-drop campaigns from data selection through creative production, compliance approval, and delivery.
• Select, negotiate with, and manage print, lettershop, postal, and data suppliers.
• Build performance reporting, collaborate with risk, finance, product, data, and creative teams, and hire and develop the channel team.

Requirements

• 5+ years of direct mail experience, including 2–3 years owning an acquisition direct-mail programme end to end.
• Experience mailing cold prospects at meaningful scale and accountability for volumes, budgets, response rates, and CPAs.
• Knowledge of data procurement, list selection, screening, enrichment, and direct-mail supply chains including print, lettershop, Royal Mail products, and suppression.
• Strong commercial and analytical judgement, including forecasting, P&L ownership, test-cell and holdout design, response analysis, and propensity modelling.
• Experience managing suppliers, campaign calendars, analysts, and creative teams, with effective collaboration across finance, risk, compliance, and data.
• Demonstrable use of AI in the workflow.

Nice to have

• Acquisition direct-mail experience in financial services, especially credit cards or loans.
• Experience with prescreened or pre-approved offers, risk-based targeting, and data enrichment pipelines.
• Experience building a channel or function from scratch and hiring or developing analytics or design teams.

Culture & Benefits

• Hybrid working with the option to work from home every Monday and Friday.
• Private health insurance and fresh lunches prepared by in-house chefs from Tuesday to Thursday.
• Compensation includes equity.
• Inclusive and equal-opportunity workplace in London.