User Acquisition Specialist (Gaming)

Location: London, United Kingdom

Company

Fenris Creations is an independent video game developer creating player-driven virtual worlds, including EVE Online and EVE Vanguard, with studios in Reykjavík, London, and Shanghai.

What you will do

• Support the setup, execution, and daily management of paid user acquisition and reactivation campaigns.
• Collaborate with external agencies and partners to deliver campaigns against performance targets.
• Monitor and optimize CPI, CPA, ROAS, retention, audiences, creatives, bidding strategies, and channels.
• Prepare performance reports and communicate actionable insights to internal stakeholders.
• Run experiments and use AI-powered tools to improve creative testing, reporting, analysis, and campaign efficiency.
• Work with Analytics, creative, marketing, and product teams to maintain accurate tracking and align campaigns with game updates.

Requirements

• Experience in digital marketing, performance marketing, or user acquisition.
• Hands-on experience with at least one major advertising platform, such as Google Ads, Meta Ads Manager, TikTok, Reddit, or X.
• Basic understanding of attribution, tracking, campaign measurement, and web analytics.
• Comfort working with performance data, Excel spreadsheets, and metrics including CPI, CPA, ROAS, and retention.
• Clear communication, strong organization, attention to detail, and a proactive approach to testing and optimization.
• Interest or experience in using AI tools to improve productivity, analysis, and campaign performance.

Nice to have

• Experience in gaming, product-led SaaS, or mobile app marketing.
• Familiarity with emerging AI capabilities in marketing technology.

Culture & Benefits

• Flexible working hours in a family-friendly environment.
• Free lunches, breakfasts, drinks, and snacks at the studio.
• Employer-contributory pension plan and life insurance.
• Private medical and dental insurance for the employee and family.
• Annual commuting, home working, and fitness allowances.
• Discretionary quarterly and annual performance-sharing plan.

Hiring process

• Applicants can register their interest for future suitable roles if they do not find a current position to apply for.