VP, Acquisition (Fintech)

Location: London, UK

Company

hirify.global is a global online trading and investment company serving retail clients across the Middle East, Asia, and Africa through brands including FXTM and Nemo.

What you will do

• Lead the global client acquisition strategy and own user growth, CPA, ROAS, and long-term customer LTV.
• Scale trader acquisition across regions while adapting campaigns to local markets and regulatory frameworks.
• Diversify acquisition across programmatic, influencer marketing, native advertising, app marketing, localized media buying, partnerships, and offline-to-online initiatives.
• Build a structured testing framework covering creative, landing pages, CRO, messaging, bidding, and full-funnel performance.
• Partner with Analytics and Data Science on multi-touch attribution, media mix modeling, and predictive LTV scoring.
• Lead the acquisition technology stack and develop a global team of performance marketers and agency partners.

Requirements

• 8+ years of senior acquisition or growth experience in online trading, FX/CFDs, crypto, retail brokerage, iGaming, or consumer fintech.
• Experience managing multi-million-dollar global performance marketing budgets against strict ROI and CPA targets.
• Strong expertise in attribution modeling, LTV:CAC, cohort retention, funnel economics, and large-scale experimentation.
• Experience expanding into emerging markets and navigating regional compliance and regulatory environments.
• Proven ability to build and scale high-performing performance marketing teams across time zones.
• Based in London, UK.

Nice to have

• Experience with AI-driven automation, dynamic creative optimization, and emerging acquisition channels.
• Experience with local brand partnerships and offline-to-online growth initiatives.

Culture & Benefits

• International environment with central offices in the UAE, Cyprus, and the UK, plus global hubs.
• Opportunity to take on early responsibility and develop a broad range of skills.
• Collaborative culture focused on accountability, rapid experimentation, and continuous professional development.