5 дней назад
Field Marketing Manager (SaaS)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Field Marketing Manager (SaaS): Owning and executing the USA event strategy, from conference sponsorships to hosted events, with an accent on pipeline generation, vendor management, and lead handoff quality. Focus on structuring regional event processes, optimizing pre/during/post-event playbooks, and measuring ROI and KPIs across the activity calendar.
Company
is an agentic SDLC platform that helps engineering teams build, govern, and operate the software development lifecycle.
What you will do
- Own and execute the USA event strategy, including conference sponsorships and -hosted events.
- Work with Demand Generation, Sales, and Customer Success to align event selection with regional lead and pipeline forecasts.
- Structure processes for venue selection, vendor management, and target-audience identification in new markets.
- Manage lead workflows and deliver high-quality context to sales teams through fast, precise handoffs.
- Document decisions and re on ROI, KPIs, and post-event performance.
- Improve event standards, test new engagement formats, and optimize the pre/during/post-event playbook.
Requirements
- Independent ownership of an event calendar and end-to-end event execution.
- Experience managing external vendors and third-party event organizers.
- Ability to align events with lead-generation and pipeline targets.
- Strong project management, documentation, reing, and analytical skills.
- Ability to collaborate effectively with Sales, Demand Generation, and Customer Success teams.
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