Associate Director, Relevance Strategy (Marketing)

Location: New York, NY, United States; hybrid with in-office attendance requirements

Base Salary: $100,000–$127,500 USD per year

Company

hirify.global is a global integrated creative and media agency within the VaynerX family, helping brands win attention, drive relevance, and deliver business results.

What you will do

• Identify data-driven insights and develop compelling strategic narratives for clients.
• Combine qualitative cultural mining with quantitative research to bring consumer behavior and culture to life.
• Analyze business problems, competitive landscapes, media trends, and digital behavior to develop strategic recommendations.
• Define new methodologies for cultural analysis and develop products that enable rapid cultural insight.
• Evaluate creative concepts and communication opportunities, providing strategic feedback and recommendations.
• Brief creative teams and facilitate brainstorms, workshops, ideation sessions, and client presentations.

Requirements

• 6–8 years of experience building brands strategically at a top agency.
• Experience working with Fortune 500 clients and understanding the intersection of business strategy, consumer insights, and digital behavior.
• Ability to review qualitative and quantitative research and behavioral data to draw and interpret insights.
• Strong strategic thinking with a balanced analytical and creative approach to integrated marketing planning.
• Understanding of multiple communication channels and their role in brand and content marketing.
• Ability to collaborate cross-functionally, identify opportunities, and act with initiative.

Culture & Benefits

• Hybrid work arrangement with workplace attendance and in-office requirements.
• Employer-sponsored 401(k) with company match.
• Medical, dental, and vision coverage.
• Unlimited paid time off and caregiver leave.
• Health and wellness benefits.