Group Director, Creator & Influencer (Marketing)

Location: New York, NY, United States. Hybrid work with office attendance an average of four days a week.

Salary: $100,000–$230,000 USD per year.

Company

hirify.global is a global creative company combining brand experience, customer experience, commerce, media, content, and data to create connected brands.

What you will do

• Lead creator and influencer strategies for major North American enterprise clients across campaign, always-on, ambassador, UGC, social commerce, and performance-led programs.
• Translate business objectives into audience strategies, platform approaches, content pillars, KPIs, creator networks, and activation plans.
• Oversee end-to-end delivery, including sourcing, vetting, outreach, negotiation, contracting, briefing, content approvals, publishing, paid amplification, reporting, and optimization.
• Advise clients on the role of creators across brand, social, content, media, commerce, and community.
• Identify growth opportunities, support proposals and pitches, and develop scopes, staffing plans, and strategic recommendations.
• Manage, coach, and develop team members while strengthening hirify.global’s creator and influencer capability and delivery standards.

Requirements

• 10+ years of experience in social, influencer, creator, content, digital, or integrated marketing, with deep specialization in creator and influencer strategy.
• Experience leading complex creator and influencer programs for enterprise clients across multiple brands, categories, markets, or business units.
• Strong understanding of creator network design, sourcing, vetting, negotiation, contracting, content development, publishing, paid amplification, reporting, and optimization.
• Knowledge of social platforms, creator behavior, audience signals, cultural trends, UGC, ambassador models, social commerce, and performance-led programs.
• Understanding of usage rights, exclusivity, compensation models, FTC disclosures, brand safety, and compliance.
• Executive communication, commercial development, team leadership, and cross-functional collaboration skills.

Culture & Benefits

• Hybrid collaboration model designed to support creativity, connection, and teamwork.
• Competitive benefits package through WPP.
• Opportunity to work across hirify.global, WPP, and specialist partner agencies.
• Respectful, inclusive workplace with equal opportunity for career progression.