Integration Campaign Lead (Automotive)

Location: Remote, Michigan, United States

Company

hirify.global is developing safe, affordable, customizable electric vehicles in the USA as part of a reindustrialization effort.

What you will do

• Plan and manage executional strategy for integrated product campaigns across paid, earned, and owned channels.
• Build connected campaign views across channels, audiences, regions, countries, and products.
• Align cross-functional stakeholders around campaign plans and manage milestones, deliverables, and results.
• Use data and insights to identify opportunities, solve business problems, and connect campaign performance to business goals.
• Develop brand and retail strategy briefs and partner with Consumer, Brand, Media, Email, Product Development, Digital, Commercial, and Regional Marketing teams.
• Build lead-generation, nurturing, demand-modeling, multi-touch attribution, and analytics frameworks.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
• Experience leading integrated, multi-channel campaigns across paid, earned, and owned media, preferably with global-to-regional activation.
• Experience influencing cross-functional teams without direct reporting authority and holding programs accountable.
• Strong analytical and creative strategy skills, including the ability to turn data and insights into compelling campaign briefs.
• Experience with lead generation, nurturing, demand modeling, multi-touch attribution, and analytics.
• Strong communication, stakeholder management, and complex workstream management skills.

Nice to have

• Experience with wholesale distribution and retail channels.

Culture & Benefits

• Startup environment focused on ingenuity, resourcefulness, and fast execution.
• Culture of excellence, innovation, mutual respect, and continuous improvement.
• Team principles include customer focus, collaborative work, safety, and positive legacy.
• Equal employment opportunity and reasonable accommodation for qualified individuals with disabilities.