Senior Director, Performance Marketing (AI)

Location: New York, New York, United States. Office-first role requiring on-site presence at least four days per week.

Base salary: $200,000–$245,000 annually, plus potential bonus, stock options, and benefits.

Company

hirify.global develops AI-powered technologies that connect parking, mobility, retail, hospitality, and real-world access experiences.

What you will do

• Develop a worldwide, multi-channel demand-capture strategy across paid and organic channels.
• Build AI-native, agentic workflows for personalized, presence-based Member offers and cross-vertical engagement.
• Architect closed-loop attribution and media models linking Member exposure with real-world transactions using computer vision data.
• Build an autonomous experimentation engine that generates, tests, and iterates creative assets in real time.
• Establish processes for a centralized performance marketing function across geographies and product lines.
• Partner with Growth, Product, Data, leadership, and vendors to develop campaigns, measurement systems, and performance reporting.

Requirements

• 8+ years of experience, including at least four years as a performance marketing leader.
• People management experience and the ability to own and quantitatively justify campaign budgets.
• Experience with commercial decision-making and end-to-end project ownership.
• Deep expertise in paid social, AI/AGO, SEM, affiliate marketing, and/or landing page optimization.
• Strong analytical, communication, cross-functional collaboration, and business judgment skills.
• Experience using AI tools to transform static workflows into responsive, high-output processes.

Culture & Benefits

• Office-first environment designed to support in-person collaboration and innovation.
• Inclusive culture where every voice is valued and the best idea wins.
• Healthcare benefits, 401(k), disability coverage, and basic life insurance.
• Stock option and bonus plans may be available.