2 дня назад
Manager, Media Analytics
122 000 - 145 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Manager, Media Analytics (Predictive Marketing Measurement): Building predictive and forecasting models for media investments across digital and traditional channels with an accent on media mix modeling, attribution, incrementality, and KPI measurement. Focus on translating model-driven insights into cross-channel optimization, actionable dashboards, and recommendations that influence marketing and commercial decisions.
Location: Primarily onsite in Needham, Massachusetts, United States, with flexibility to work from home 1–2 days per week. The role supports media analytics for US, Canada, Mexico/Latin America, UK, France, Germany, and other European markets.
Salary: $122,000–$145,000 USD annually
Company
is a global product design and technology company developing consumer lifestyle products under the Shark and Ninja brands.
What you will do
- Build and maintain predictive and forecasting models covering media mix modeling, attribution, and incrementality.
- Own media KPIs, measurement frameworks, benchmarks, governance, and agency performance management.
- Optimize cross-channel media, audience, and creative strategies using real-time insights and model outputs.
- Evaluate brand health, consumer sentiment, ambassador performance, and advertising lift.
- Detect anomalies and emerging signals, and create concise dashboards with actionable recommendations.
- Translate complex analytics into business stories, mentor junior analysts, and partner with marketing, brand, performance, data, engineering, and agency stakeholders.
Requirements
- Bachelor’s or master’s degree in marketing, data science, statistics, economics, or a related field.
- 6+ years of marketing analytics experience in a consumer-driven industry, including predictive or forecasting models.
- Strong understanding of digital performance channels and traditional media measurement.
- Hands-on experience with media mix modeling, attribution, or incrementality methodologies.
- Experience adapting measurement frameworks, KPIs, benchmarks, and recommendations across emerging, growth, and mature markets.
- Strong communication, presentation, analytical, and stakeholder collaboration skills, including familiarity with AI tools such as Claude.
Culture & Benefits
- Fast-paced, agile environment with shifting priorities and an emphasis on innovation.
- Medical, dental, and vision insurance, plus flexible spending and health savings accounts with company contributions.
- 401(k) retirement plan with matching, employee stock purchase program, life and disability insurance.
- Paid time off, company holidays, parental leave, and backup childcare and eldercare days.
- Learning programs, wellness programs, product discounts, pet insurance, legal insurance, and referral bonuses.
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