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1 день назад

Senior Product Marketing Manager (340B)

Формат работы
remote (только USA)/hybrid
Тип работы
fulltime
Грейд
senior
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

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TL;DR
Senior Product Marketing Manager (340B): Owns messaging, positioning, content, sales enablement, customer marketing, and launch communications for Plenful's 340B healthcare solutions with an accent on buyer-focused storytelling, cross-functional GTM collaboration, and measurable commercial impact. Focus on translating complex compliance and pharmacy revenue-cycle concepts into sales assets, customer proof points, persona-specific campaigns, and webinar narratives.

Location: Remote for candidates in Pacific or Mountain time zones; hybrid if located in San Francisco

Company

hirify.global provides an AI-powered workflow automation platform for healthcare operations, including a 340B Audit & Optimization suite used by health systems, pharmacies, payors, and enterprise customers.

What you will do

  • Own product messaging and positioning for the 340B solution suite.
  • Create buyer-journey content including sales decks, battlecards, one-pagers, case studies, blog posts, whitepapers, and objection-handling guides.
  • Build sales training materials and maintain an accessible library of go-to-market assets.
  • Source customer proof points and develop case studies and expansion-focused content.
  • Support partner marketing, product launch communications, persona-specific outreach, and 340B-focused webinars.

Requirements

  • 4–6 years of B2B marketing experience, focused on product marketing and/or content marketing.
  • Strong product writing skills, including clarity, voice, and buyer empathy.
  • Experience using Claude or similar AI tools to improve product marketing output or uncover sales and market insights.
  • Experience supporting sales-led growth and partnering with go-to-market teams on training, enablement, and storytelling.
  • Ability to learn new industries, buyer personas, and technical concepts quickly and execute high-quality work independently.

Nice to have

  • Healthtech or pharmacy experience.
  • Familiarity with 340B compliance or pharmacy revenue cycle.
  • Experience with HubSpot or CMS platforms such as Webflow.

Culture & Benefits

  • Mission-driven team focused on improving healthcare operations.
  • Remote-first environment with office presence in San Francisco and New York.
  • Medical, dental, and vision insurance with family participation.
  • 401(k) with company match and equity for full-time employees.
  • Unlimited PTO, paid parental leave, wellness and commuter stipends, and a daily lunch stipend.

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