1 день назад
Senior Product Marketing Manager (340B)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Product Marketing Manager (340B): Owns messaging, positioning, content, sales enablement, customer marketing, and launch communications for Plenful's 340B healthcare solutions with an accent on buyer-focused storytelling, cross-functional GTM collaboration, and measurable commercial impact. Focus on translating complex compliance and pharmacy revenue-cycle concepts into sales assets, customer proof points, persona-specific campaigns, and webinar narratives.
Location: Remote for candidates in Pacific or Mountain time zones; hybrid if located in San Francisco
Company
provides an AI-powered workflow automation platform for healthcare operations, including a 340B Audit & Optimization suite used by health systems, pharmacies, payors, and enterprise customers.
What you will do
- Own product messaging and positioning for the 340B solution suite.
- Create buyer-journey content including sales decks, battlecards, one-pagers, case studies, blog posts, whitepapers, and objection-handling guides.
- Build sales training materials and maintain an accessible library of go-to-market assets.
- Source customer proof points and develop case studies and expansion-focused content.
- Support partner marketing, product launch communications, persona-specific outreach, and 340B-focused webinars.
Requirements
- 4–6 years of B2B marketing experience, focused on product marketing and/or content marketing.
- Strong product writing skills, including clarity, voice, and buyer empathy.
- Experience using Claude or similar AI tools to improve product marketing output or uncover sales and market insights.
- Experience supporting sales-led growth and partnering with go-to-market teams on training, enablement, and storytelling.
- Ability to learn new industries, buyer personas, and technical concepts quickly and execute high-quality work independently.
Nice to have
- Healthtech or pharmacy experience.
- Familiarity with 340B compliance or pharmacy revenue cycle.
- Experience with HubSpot or CMS platforms such as Webflow.
Culture & Benefits
- Mission-driven team focused on improving healthcare operations.
- Remote-first environment with office presence in San Francisco and New York.
- Medical, dental, and vision insurance with family participation.
- 401(k) with company match and equity for full-time employees.
- Unlimited PTO, paid parental leave, wellness and commuter stipends, and a daily lunch stipend.
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