Head of Marketing Data and Measurement

Location: On-site five days per week in Mountain View, CA or New York City, NY, United States.

Salary: $200,585–$236,000 annual base salary for Mountain View, CA; the U.S. pay range is $169,097–$207,000.

Company

hirify.global provides a digital identity wallet and identity verification technology used by consumers, government agencies, healthcare organizations, and consumer brands.

What you will do

• Build and lead the marketing data infrastructure, analytics practice, and end-to-end measurement framework.
• Design multi-touch attribution, media mix modeling, incrementality testing, and channel performance reporting.
• Rebuild Salesforce campaign-to-opportunity attribution and create unified dashboards for marketing leadership.
• Own the marketing data stack across Salesforce, Braze, LinkedIn Campaign Manager, Google Analytics, warehouses, BI tools, and future CDP platforms.
• Develop audience segmentation, personalization measurement, A/B testing, and identity-driven marketing capabilities.
• Partner with Data Engineering, RevOps, Finance, Product Analytics, vendors, and agencies while building and managing a small team.

Requirements

• 10+ years of experience in marketing analytics, marketing data engineering, or a related field.
• Hands-on experience building or rebuilding multi-touch attribution and/or media mix models.
• Strong experience with CRM, lifecycle marketing platforms, paid media platforms, and cloud data warehouses such as Snowflake, BigQuery, or Redshift.
• Proficiency in SQL; working knowledge of Python or R is preferred.
• Experience with BI and dashboard tools such as Looker or Tableau, plus CDP implementation or marketing data unification.
• Bachelor’s degree in a quantitative or related field; advanced degree preferred.

Nice to have

• Experience supporting both high-volume B2C and B2B or enterprise go-to-market motions.
• Account-based marketing infrastructure experience with tools such as 6sense, Clearbit, or Demandbase.
• Experience rebuilding an immature marketing data function at a high-growth company.
• Familiarity with identity resolution, verified audience segments, or trust-sensitive data environments.

Culture & Benefits

• Full-time, in-office work environment with five days per week at an hirify.global office.
• Medical, dental, vision, HSA, FSA, commuter, life, disability, accident, and critical illness benefits.
• 401(k) with company match, parental leave, unlimited paid time off subject to policy, and company holidays.
• Learning and development benefit, employee assistance program, wellbeing and childcare discounts, and pet insurance.
• Bonus, equity, and benefits are determined separately from base salary.