Product Marketing Lead (SaaS)

Location: Hybrid in Leiden, Zuid-Holland, Netherlands; candidates must reside within commuting distance of Leiden

Company

hirify.global is an open and collaborative SaaS company with approximately 200 colleagues representing more than 40 nationalities.

What you will do

• Own and evolve product positioning, messaging, and value propositions across products, industries, and use cases.
• Translate technical capabilities into clear stories for business and technical audiences.
• Lead go-to-market strategies for new products, features, and strategic initiatives, including positioning, launch planning, enablement, and adoption.
• Research customers, buyers, markets, and competitors and turn insights into recommendations for product strategy, messaging, campaigns, and business priorities.
• Build scalable Product Marketing frameworks and workflows, using AI and automation to improve quality, speed, and consistency.
• Partner with Enablement, Product, Marketing, Sales, and Customer Success teams on narratives, content, customer needs, and go-to-market priorities.

Requirements

• 5+ years of Product Marketing experience in B2B software or SaaS, with a track record of launching products and features and demonstrating business impact.
• Deep expertise in positioning, messaging, value propositions, and go-to-market strategy.
• Strong writing, storytelling, presentation, stakeholder management, and cross-functional project leadership skills.
• Experience using AI and automation to scale Product Marketing work through reusable frameworks, research workflows, and systems.
• Excellent written and verbal English.
• Current residence within commuting distance of Leiden is required.

Nice to have

• Familiarity with e-commerce or online marketplaces.

Culture & Benefits

• Flexible hours and hybrid working focused on work-life balance.
• Ergonomic work setup at home and in the office, with the required tools provided.
• Professional and informal environment with opportunities to try new things and share ideas.
• Continuous feedback culture supporting professional development.
• Free access to mental healthcare support.
• Equity benefits and financial coaching.

Hiring process

• Recruitment screening call, followed by video meetings with Marketing and other key stakeholders.
• Final meeting with the COO.
• The interview process typically takes approximately four weeks, with application updates targeted within two business days.