Manager, Growth Lifecycle (Fintech)

Location: Amsterdam, Netherlands

Company

Airwallex provides unified payments and financial infrastructure for global businesses, including business accounts, payments, spend management, treasury, and embedded finance.

What you will do

• Own the lifecycle growth strategy for self-serve small-business customers from onboarding and KYC through activation, first transaction, and product adoption.
• Design scalable lifecycle journeys for customers in EMEA and products without dedicated sales coverage.
• Lead the strategy and operational performance of email, push, and in-app messaging channels.
• Design and optimize evergreen campaigns, experiments, automations, and AI-enabled workflows that improve conversion, activation, retention, and expansion.
• Own regional growth metrics, use quantitative analysis to identify opportunities, and lead experimentation that can scale into global programs.
• Partner with Product, Sales, Marketing, Data, and regional teams to deliver personalized, customer-first communication.

Requirements

• 5+ years of experience leading growth initiatives across the customer lifecycle.
• Experience in a product-led growth environment with a customer-centric mindset.
• Strong analytical skills and experience interpreting campaign, product, and behavioral data.
• Hands-on experience designing and executing lifecycle or CRM programs for conversion, activation, retention, and product adoption.
• Experience running A/B tests and applying structured experimentation.
• Bachelor’s degree, strong organizational skills, and effective cross-functional communication.

Nice to have

• Experience in B2B, SaaS, fintech, or high-scale B2C product-led growth.
• Experience with AI-enabled tools, agents, workflow automation, or connecting multiple tools.
• Experience with SQL or close collaboration with data teams.
• Experience working across global markets and scaling regional initiatives into global programs.

Culture & Benefits

• Work with a global team across multiple countries and time zones.
• Occasional flexibility in working hours may be needed to collaborate across time zones.
• Ownership, fast decision-making, experimentation, and a customer-first approach are valued.
• AI tools are used to accelerate research, modeling, execution, and problem-solving.