4 дня назад
Logitech for Business Marketing Manager – Benelux (B2B Marketing)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Logitech for Business Marketing Manager – Benelux (B2B Marketing): Building and scaling full-funnel B2B demand generation campaigns across the Netherlands, Belgium, and Luxembourg with an accent on lead generation, partner marketing, pipeline growth, and performance measurement. Focus on designing ABM programs, managing multi-touch attribution, optimizing channel spend, and coordinating campaigns with sales and channel partners.
Location: Utrecht, Netherlands; the role covers marketing activities across the Netherlands, Belgium, and Luxembourg and requires occasional travel within Benelux and Europe, up to approximately 20%.
Company
develops technology that helps teams collaborate, learn, and work productively from anywhere.
What you will do
- Develop and scale a full-funnel B2B demand generation plan for the Benelux region.
- Lead field marketing and multi-channel campaigns across enterprise, public sector, SMB, and target vertical accounts.
- Coordinate co-marketing campaigns, events, and lead-generation initiatives with distributors, resellers, and channel partners.
- Manage partner marketing development funds with focus on lead quality, ROMI, and pipeline contribution.
- Establish KPIs, forecasting, lead targets, attribution models, and performance reporting across campaigns.
- Collaborate with sales, product marketing, field marketing, channel marketing, agencies, and global teams.
Requirements
- At least 5 years of B2B marketing experience, including full-funnel demand generation, lead generation, and field marketing.
- Native or fluent Dutch is required; business-level English is required.
- Hands-on experience with marketing automation and CRM systems such as Marketo, Salesforce, and Knak.
- Strong expertise in campaign KPIs, multi-touch attribution, pipeline analysis, and conversion optimization.
- Experience with business intelligence and reporting platforms such as Tableau.
- Strong organization, communication, stakeholder management, and multitasking skills.
Nice to have
- Experience with partner marketing or channel-driven business models.
- Background in technology, IT, or B2B solutions.
- French or German language skills.
Culture & Benefits
- Flexible work environments and a hybrid work model across the organization.
- Inclusive culture focused on collaboration, diversity, and employee wellbeing.
- Comprehensive benefits packages that vary by location.
- Support for physical, financial, emotional, intellectual, and social wellbeing.
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