Head of Product

Location: Remote within Ukraine, the European Union, Georgia, North Macedonia, Serbia, or Turkey; applicants must be located within approximately ±4 hours of CET.

Company

hirify.global creates and operates consumer products across the health, education, and entertainment industries.

What you will do

• Define and own the product roadmap by translating business objectives, user insights, and competitor analysis into prioritised plans.
• Own ARPU, pricing, packaging, monetisation opportunities, retention, churn reduction, engagement loops, and subscription lifetime value.
• Partner daily with engineering on product requirements, specifications, sprint planning, architecture discussions, and technical trade-offs.
• Lead continuous discovery, define product metrics, instrument analytics, and turn qualitative and quantitative insights into structured experiments.
• Own UI/UX decisions across core product modules and build cohesive, intuitive, high-converting user journeys.
• Collaborate with CRO and marketing on traffic, positioning, messaging, launches, onboarding, and feature adoption.

Requirements

• 5+ years of product management experience with D2C subscription products, including 2+ years in a senior or lead PM role.
• Strong understanding of consumer user journeys and high-converting interfaces.
• Proven results growing ARPU and retention through measurable revenue outcomes and end-to-end pricing experiments.
• Proficiency with product and financial analytics tools such as Mixpanel and Tableau.
• Experience designing and interpreting A/B tests, feature flags, and rollout strategies.
• Active daily use of AI tools such as Claude or equivalent.

Nice to have

• Exposure to digital advertising platforms such as Meta Ads and Google Ads.

Culture & Benefits

• Remote work with a focus on work-life balance.
• Unlimited paid time off and paid national holidays.
• Company-provided MacBook for employees who need one.
• Flexible independent contractor agreement.
• Fast-paced environment with opportunities to take on broader responsibility and grow quickly.

Hiring process

• Application review typically takes 3–5 days.
• Recruiter screening lasting 40 minutes.
• Technical interview lasting 60 minutes, followed by a 60-minute final interview.