Senior Manager, Demand Generation (SaaS)

Location: Amsterdam; flexible hybrid work environment

Company

hirify.global provides an automated SaaS platform for deploying, managing, and retrieving IT equipment for remote and global teams in more than 100 countries.

What you will do

• Own paid and organic demand generation channels end to end, measured by SQL output and Stage 2 pipeline contribution.
• Diagnose channel, segment, and messaging performance, then ship immediate improvements while building the longer-term operating structure.
• Audit website performance, landing pages, conversion optimisation, and site structure to improve traffic and qualified lead flow.
• Build a structured experimentation cadence, launch new channels and messaging tracks, and make scale-or-kill decisions based on data.
• Partner with Product Marketing, Sales, CSM, and Brand to address ICP segments accurately across campaigns.
• Evaluate existing resources, make hiring or team upgrade decisions, and build and lead the demand generation team.

Requirements

• Experience running demand generation in a company that scaled from approximately €10M ARR to €60M+ ARR.
• Strong full-funnel understanding, connecting channel decisions to Stage 2 pipeline and revenue rather than lead volume alone.
• Hands-on experience with both paid and organic marketing, including challenging agencies, rebuilding campaigns, and improving landing pages.
• Structured experimentation skills, with clear hypotheses, owners, review dates, and rapid decisions based on evidence.
• Experience collaborating cross-functionally with Sales, CSM, Product Marketing, and Brand.
• Previous experience hiring specialists and evaluating execution quality.

Culture & Benefits

• Competitive salary, bonus structure, and equity package.
• Flexible hybrid work environment with company-provided tools and equipment.
• Entrepreneurial culture with opportunities for professional growth.
• Off-sites, team bonding events, team lunches, and company events.
• Pension scheme and ClassPass corporate membership.