1 день назад
Marketing Operations Manager (US - Remote) (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Operations Manager (AI) (Marketo/Salesforce/LeanData): Building and scaling marketing operations systems for a B2B software demand generation engine with an accent on campaign automation, lead lifecycle management, funnel analytics, and attribution. Focus on optimizing routing and territory workflows, maintaining data governance, and leveraging AI to improve pipeline visibility and revenue performance.
Location: United States — Remote
Company
develops mathematical optimization technology that helps customers make smarter decisions and solve complex business problems.
What you will do
- Execute, optimize, and scale integrated demand generation campaigns across digital, webinar, event, content syndication, and ABM channels.
- Build campaign workflows, audience segmentation, nurture programs, automation processes, and scalable program templates.
- Administer and optimize Marketo, Marketo Measure, and related marketing technologies, including governance, integrations, and reporting.
- Align marketing and sales processes, lead scoring, qualification, routing, lifecycle stages, and SLAs.
- Analyze funnel performance, channel performance, campaign ROI, conversion rates, velocity metrics, and attribution data.
- Improve data quality, automate manual processes, document operational procedures, and support AI initiatives for forecasting and pipeline visibility.
Requirements
- 4+ years of experience in Marketing Operations, Demand Generation, Operations, or a related role in a B2B software organization.
- Advanced expertise with Marketo, including administration, campaign operations, lead lifecycle management, and reporting.
- Strong Salesforce CRM experience covering leads, contacts, accounts, opportunities, and campaigns.
- Hands-on LeanData experience with lead routing, account matching, territory assignment, and workflow optimization.
- Experience with complex sales organizations, multiple territories, data quality, database health, integrations, and attribution platforms.
- Experience partnering with Marketing and Sales leadership and using AI tools, automation platforms, or advanced analytics to improve performance.
Culture & Benefits
- Remote full-time work within the United States.
- Team-oriented environment focused on customer trust, innovation, dedication, and integrity.
- Emphasis on professional objectives and a healthy work-life balance.
- Employment with an Equal Opportunity and E-Verify employer.
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