24 часа назад
Marketing Operations Manager (AI)
74 000 - 110 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Operations Manager (AI): Building and optimizing B2B marketing programs, campaign assets, lead flows, and reporting across Marketo, Qualified, Salesforce, and AI-powered tools with an accent on marketing automation, data quality, and campaign measurement. Focus on maintaining lead-routing workflows, troubleshooting marketing technology systems, and improving conversion analytics across Marketing, Sales, Sales Operations, and IT.
Location: US Remote or Hybrid
Salary: $74,000–$110,000 USD per year
Company
provides application security solutions, including SAST, SCA, and DAST, to help organizations identify and fix vulnerabilities across proprietary code, open-source components, and application behavior.
What you will do
- Support AI- and Marketo-based marketing programs, including email campaigns, nurture programs, webinars, events, newsletters, and content marketing.
- Build and maintain campaign assets in Marketo and Qualified, including emails, forms, landing pages, templates, nurture streams, and audience segments.
- Maintain marketing databases through list management, data enrichment, segmentation, lead assignment updates, and reporting.
- Monitor lead flow from the website through Marketo to Salesforce, troubleshoot system and data issues, and recommend process improvements.
- Document campaign workflows and collaborate with Marketing, Sales, Sales Operations, IT, and Demand Generation stakeholders.
- Prepare recurring reports covering campaign effectiveness, email performance, lead engagement, conversion metrics, and marketing operations KPIs.
Requirements
- 2–3 years of experience in Marketing Operations.
- Experience supporting B2B demand generation, customer marketing, and sales programs through marketing automation platforms.
- Hands-on experience with Marketo and Salesforce is required.
- Experience with marketing technology administration, campaign execution, database management, lead management, reporting, and analytics.
- Strong problem-solving, project management, communication, attention-to-detail, and stakeholder management skills.
- Bachelor’s degree in Marketing, Information Systems, Business, or a related field, or equivalent professional experience.
Nice to have
- Experience with Qualified or similar agentic AI, conversational AI, or SDR platforms.
- Experience in cybersecurity, software security, SaaS, or technology organizations.
- Knowledge of lead lifecycle management, marketing attribution, campaign optimization, data enrichment, and automated lead qualification.
- Familiarity with GDPR and data privacy best practices.
Culture & Benefits
- Work with marketing technologies and emerging AI capabilities.
- Collaborate with a global team focused on growth, innovation, and operational excellence.
- Contribute to software security products used by organizations around the world.
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