Director of Demand Generation (LegalTech)

Location: Remote USA; fully remote workplace.

Salary: $160,000–$180,000 per year.

Company

hirify.global builds technology that helps families manage everyday routines and navigate major life transitions through OurFamilyWizard, Cozi, FamilyWall, and Custody Navigator.

What you will do

• Define and lead the professional marketing strategy and funnel for attorneys, mediators, parenting coordinators, custody evaluators, and courts.
• Build content, email nurture, webinar, CLE-eligible education, conference, and event programs that create professional advocates.
• Partner with Professional Liaisons and Sales to increase awareness, credibility, and qualified professional relationships.
• Implement tracking and attribution connecting professional engagement to family sign-ups and subscriptions.
• Run experiments, report on pipeline and adoption targets, and optimize marketing spend and ROI.
• Align messaging, targeting, and hand-offs across Marketing, Sales, Product, Data, and RevOps.

Requirements

• 8+ years of experience in B2B, B2B2C, partner/channel, or demand-generation marketing.
• 2–3 years leading programs or a channel end-to-end with direct funnel accountability.
• Demonstrated success influencing professional or partner audiences to drive customer acquisition.
• Strong analytical skills with attribution, funnel metrics, pipeline, and ROI.
• Hands-on experience with CRM and marketing automation tools such as HubSpot, analytics tooling, and AI-assisted workflows.
• Excellent written and verbal communication with senior and professional audiences; experience in regulated professional communities is strongly preferred.

Nice to have

• Familiarity with the family law ecosystem, legal tech, or SaaS.
• Experience designing CLE or professional-education programs.
• Event or field marketing experience at scale.

Culture & Benefits

• Purpose-driven, performance-focused, and people-first culture.
• Supportive and flexible remote working environment.
• Medical coverage with 100% of the employee premium and 99% of additional family member premiums paid.
• 401(k) match of up to 4% with immediate vesting.
• Paid parental leave, paid holidays, winter break, volunteer time off, floating holidays, and personal time off.
• Learning and development stipend.

Hiring process

• Recruiter interview.
• Hiring Manager Zoom interview.
• Team interview.