3 дня назад
Sr. Paid Media Manager
98 840 - 148 260CAD
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Sr. Paid Media Manager (D2C/B2B paid media): Building and scaling paid media programs across search, social, display, native, affiliate, and ABM channels with an accent on campaign strategy, audience targeting, and performance optimization. Focus on running A/B tests, improving CAC, ROAS, and LTV, and connecting GA4, platform dashboards, and SQL-based reporting to measurable growth.
Location: Remote in Canada
Salary: 98,840–148,260 CAD annually
Company
develops technology and collaborative tools for creators in film, television, news, sports, music, and live entertainment.
What you will do
- Develop and execute paid media strategies across search, social, display, native, affiliate, and ABM channels.
- Set up, target, bid, optimize, and report on campaigns across Meta, Google, TikTok, Reddit, Taboola, Outbrain, affiliate platforms, LinkedIn, and 6sense.
- Support D2C growth and B2B acquisition through intent-based audiences, ABM campaigns, and full-funnel paid media journeys.
- Run creative, messaging, and placement A/B tests to improve CAC, ROAS, and LTV.
- Manage and expand the affiliate network, including partner growth, performance tracking, and testing.
- Collaborate with Lifecycle, eCommerce, Digital Operations, Product Marketing, and Enterprise Marketing teams.
Requirements
- 6+ years of paid media experience across major search, social, native, display, and affiliate platforms.
- Experience with B2B paid channels, LinkedIn, and ABM tools such as 6sense or similar platforms.
- Strong campaign optimization, performance management, and independent execution skills.
- Fluency with GA4, Excel, and paid media reporting dashboards.
- Experience managing both D2C growth and B2B lead generation KPIs.
- SQL knowledge is advantageous for reporting and analysis.
Nice to have
- Python experience for automation and marketing operations integrations.
Culture & Benefits
- Full-time remote work from Canada.
- Inclusive, equal-opportunity working environment.
- Opportunity to build and scale paid media programs for a global creative technology business.
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