Sr. Manager, Marketing Analytics

Location: Bellevue, Washington or Chicago, Illinois; salary notice applies to candidates located in California (excluding the San Francisco Bay Area), Colorado, Illinois, New York, and Washington

Salary: $170,000–$233,000 USD annual base salary, plus equity where applicable, bonus, and benefits

Company

Okta builds identity and security infrastructure that helps organizations securely adopt AI and protect human and machine identities.

What you will do

• Drive attribution modeling and full-funnel measurement across marketing channels.
• Translate marketing data into insights and recommendations for business and marketing leaders.
• Create forecasts and scenario models for annual budget planning and incremental investment decisions.
• Build and maintain self-service Tableau dashboards for brand, demand generation, digital marketing, and strategic events.
• Partner with analytics, strategy, planning, marketing leadership, data, and marketing data operations teams on performance narratives, QBRs, and data quality.
• Implement AI/ML capabilities, design marketing experiments, validate results statistically, and mentor junior analysts.

Requirements

• 8+ years of experience in marketing, analytics, operations, or BI within B2B SaaS.
• 4+ years of marketing analytics experience covering campaign performance, demand generation, field marketing, and ABM measurement.
• Expertise in marketing attribution, multi-touch measurement, statistical analysis, A/B testing, and experimental design.
• Expert-level Tableau, Salesforce, Snowflake, and Excel skills.
• Experience with database management, data hygiene, API integrations, CRM, analytics tools, and data warehouses.
• Ability to communicate complex insights to executives and influence work without formal management authority.

Nice to have

• AI/ML experience in predictive modeling, propensity scoring, or marketing mix modeling.
• Google Analytics 4 or Adobe Analytics expertise.
• SQL, Python, R, growth marketing, demand generation, privacy-first measurement, DSP, or programmatic advertising experience.
• Advanced degree in business administration, analytics, economics, or a related field.

Culture & Benefits

• In-person onboarding experience designed to support connection and impact from the start.
• Health, dental, and vision insurance.
• 401(k), flexible spending account, paid time off, and parental leave.
• Equity where applicable and bonus opportunities.
• Programs focused on well-being, social impact, talent development, and community.