2 часа назад
Performance Marketing Director (Fintech)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Performance Marketing Director (Fintech): Leading digital growth programmes that generate and accelerate enterprise and mid-market pipeline across paid media, website performance, organic and AI-driven discovery, database marketing, and full-funnel optimisation with an accent on measurable commercial performance. Focus on scaling multi-channel demand generation, optimising websites for human and AI-driven discovery, managing marketing investment, and developing a high-performing team.
Location: Remote in Germany, the United Kingdom, or Finland
Company
is a global payments partner providing cloud-native issuing, licensing, compliance, fraud intelligence, card programmes, digital wallets, and payment connectivity for brands, banks, and fintech companies.
What you will do
- Own the strategy and execution of digital performance and online channels that generate and nurture enterprise and mid-market marketing-sourced pipeline.
- Lead, mentor, and grow the performance marketing team while managing agency partners across paid search, GEO, SEO, and LinkedIn.
- Own the website as a demand engine, including user experience, conversion rate optimisation, SEO, analytics, and content performance.
- Lead paid media across search, social, retargeting, programmatic, syndication, and ABM, reallocating investment based on pipeline and ROI.
- Develop database marketing programmes using segmentation, lead nurturing, intent data, and marketing automation.
- Improve the buyer journey through experimentation, AI tooling, LLM visibility, AI search, and agentic discovery.
Requirements
- 10+ years of B2B marketing experience, including 5+ years leading performance marketing or demand generation in SaaS, fintech, or complex enterprise sales environments.
- Experience owning marketing-sourced pipeline targets across enterprise and mid-market segments and building programmes for long, complex sales cycles.
- Strong expertise in website optimisation across SEO, UX, CRO, analytics, and content performance.
- Demonstrated success scaling paid media across search, social, ABM, and programmatic channels with measurable commercial ROI.
- Experience with database marketing, lead nurturing, intent-driven campaigns, marketing automation, and AI-ready demand generation.
- Strong commercial judgement, marketing investment management experience, and a track record of building high-performing teams.
Nice to have
- Experience in fintech, payments, or financial services.
- Experience optimising content for LLMs, generative search, and emerging AI discovery channels.
- Experience managing significant paid media budgets and external performance marketing agencies.
- Experience marketing complex B2B technology products to enterprise decision-makers.
Culture & Benefits
- High autonomy, ownership, and flexibility in decision-making.
- Remote work options and the ability to work from anywhere for up to 30 days, subject to applicable conditions.
- Flexible paid time off of up to five weeks annually and paid family leave, subject to country regulations.
- Employee stock option programme and regularly reassessed competitive compensation.
- Team activity budget, company-wide events, and location-dependent healthcare, pension, insurance, wellbeing, phone, and lunch benefits.
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