Global Head of Strategy and Planning (AI)

Location: London, United Kingdom, with hybrid office attendance averaging four days a week; some travel may be required.

Company

hirify.global is a global creative company within WPP, combining brand experience, customer experience, commerce, data, and strategic consulting across 55+ markets.

What you will do

• Define, articulate, and champion the global brand vision and long-term strategic ambition.
• Translate complex business, consumer, and performance insights into clear strategic narratives and actionable direction.
• Set measurable strategic KPIs and drive data-informed prioritization aligned with business outcomes.
• Represent the consumer perspective and use AI-powered synthetic audiences and Large Marketing Models to deepen consumer understanding.
• Partner with global client, agency, account, and strategic leadership to align teams across global, regional, and local markets.
• Lead strategic innovation, experimentation, and thought leadership across emerging channels, technologies, and methodologies.

Requirements

• 20+ years of experience in marketing, advertising, or communications, ideally within a global agency network.
• Proven experience leading global brand strategy for large, complex, multinational clients.
• Deep knowledge of brand building, consumer insights, cultural trends, and integrated marketing planning.
• Strong commercial acumen and ability to connect strategic vision with measurable business outcomes.
• Experience leading and inspiring diverse global teams in fast-paced, matrixed environments.
• Exceptional communication and storytelling skills.

Nice to have

• Experience working within or alongside trade, category, and shopper marketing functions.

Culture & Benefits

• Hybrid work model designed to support creativity, collaboration, and connection.
• Accommodation or additional flexibility can be discussed during the interview process.
• Equal opportunity workplace committed to respect, inclusion, and career progression.