1 час назад
Head of Marketing (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of Marketing (AI): Defining and leading global marketing strategy for AI Driver technology, including product positioning, brand, digital marketing, content, events and partner campaigns with an accent on translating complex autonomous-driving technology into credible commercial narratives. Focus on building trust with automotive, technology and mobility partners, managing an initial marketing team, and connecting measurable programs to adoption and business growth.
Location: Based in the London office with a hybrid working policy, combining office and workshop time with work from home.
Company
develops Embodied AI technology and mapless, hardware-agnostic AI products for automated driving and automotive partners.
What you will do
- Define the marketing strategy for AI Driver, Robotaxi, automotive/OEM and safety audiences.
- Own product positioning, messaging and brand strategy, translating complex AI and autonomous-driving technology into commercially relevant narratives.
- Build trust through evidence-led content, demonstrations, customer stories, integrated campaigns and digital channels.
- Lead partner co-marketing with automakers, mobility platforms and technology partners.
- Own the website, content engine, digital marketing, conferences and experiential marketing strategy, using data to improve reach, engagement and conversion.
- Lead, coach and develop an initial team of approximately four while managing budgets, KPIs, reporting and cross-functional delivery.
Requirements
- Senior marketing leadership experience in a complex, trust-sensitive category such as autonomous technology, enterprise technology, AI, platform businesses or fintech.
- Strong product marketing and narrative strategy experience, including translating highly technical products for commercial partners and consumers.
- Experience building a category and brand across integrated channels, ideally with constrained budgets.
- Demonstrated success in partner co-marketing with major global organizations while protecting a standalone brand position.
- Strong digital, website, content and integrated-campaign capabilities supported by meaningful measurement.
- Hands-on scale-up leadership, executive communication, sound judgment and effective collaboration with senior technical and commercial stakeholders.
Nice to have
- Experience in autonomous vehicles, mobility, automotive technology or another platform or ingredient-brand business.
- Experience building a challenger brand against larger competitors.
- Experience marketing across B2B, partner and consumer audiences internationally.
- Experience developing marketing organizations, operating models and teams during rapid growth.
Culture & Benefits
- Hybrid work combining time in offices and workshops with work from home.
- Inclusive, diverse and respectful work environment.
- Collaborative culture with emphasis on learning, innovation and shared impact.
- Interview accommodations and adjustments are available when required.
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