CMO/VP of Marketing - Japan (Gaming)

Location: Tokyo, Japan; on-site

Company

hirify.global operates in the video game industry, supporting publishers, developers, partners, and enterprise adoption through technology and platform solutions.

What you will do

• Create and execute Japan's end-to-end B2B marketing strategy across brand, demand generation, field marketing, content, customer, developer, and partner marketing.
• Build, lead, and mentor the Japan marketing team, establishing its structure, capabilities, and operating rhythms.
• Own the marketing budget, including planning, allocation, agency and vendor management, ROI tracking, and pipeline reporting.
• Partner with Japan Country, GTM, business development, product marketing, communications, events, and global marketing leadership.
• Localize global narratives, product launches, and brand strategy into Japan-focused campaigns, events, customer proof points, and sales enablement materials.
• Develop executive relationships with Japanese publishers, developers, and industry bodies while representing hirify.global at gaming industry events and forums.

Requirements

• 12+ years of marketing experience, including 7+ years in B2B marketing leadership.
• Experience building and leading a marketing function, including team development, budget ownership, and cross-functional program delivery in Japan or similarly complex markets.
• Strong understanding of enterprise buying dynamics in Japan and Asia, including trust, regulation, partners, executive relationships, and local proof points.
• Experience leading in a matrixed organization and operating strategically while remaining hands-on in fast-moving environments.
• Experience managing budgets, agencies, vendors, major industry events, and field or demand generation programs.
• Business-level or native-level Japanese and native-level English proficiency required.

Nice to have

• Experience in video games, fintech, developer platforms, or highly technical products.
• Familiarity with trust-sensitive enterprise environments and regulated industries.
• Previous experience as a CMO, VP of Marketing, or country or regional marketing head with P&L or budget accountability.
• Existing relationships with major Japanese game publishers, developers, or industry associations.

Culture & Benefits

• Collaboration with Japan, regional, and global marketing stakeholders.
• Opportunity to shape marketing strategy and execution in a complex local market.
• Participation in major global, regional, and local video game development events.
• Background checks may be conducted after the final interview stage where permitted by law.