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TL;DR
Content Lead (Catalog Ads/Ecommerce): Creating research-driven content packages that educate ecommerce marketers about catalog advertising, using performance data and real ad examples with an accent on content ownership, marketing analysis, and visual storytelling. Focus on developing monthly tactics, analyzing large-scale advertising data, producing Catalog Ad of the Week breakdowns, and writing customer case studies.
Content Lead | | Fully remote (Europe-based) | Full-time
INTRO
Confect is a fast-growing SaaS company helping ecommerce brands create high-performing ads through data-driven creativity. We are now looking for a distribution-focused marketing coordinator who can help us effectively reach paid social specialists across the globe.
At Confect, we have a unique and highly attractive marketing advantage that many would be jealous of. Through our product, we gain data on what works in ads and what doesn’t. We turn these insights into bi-monthly or quarterly reports.
FIRST, THE THING WE MAKE
Catalog ads, also called dynamic product ads, are the ads that pull products straight out of an ecommerce brand’s product feed. They are where a huge share of online retail ad budget goes, and almost nobody does them well, because most brands treat them as a plumbing exercise rather than a creative one. Confect is the platform that lets brands and agencies design, automate and optimise them at scale across Meta, Google, TikTok, Pinterest and Snapchat.
WHY THIS ROLE EXISTS
Confect already publishes the best content about catalog ads that exists anywhere. Every week we feature one exceptional catalog ad from a real brand and break down exactly why it performs. We publish research nobody else can publish, because we sit on performance data from tens of thousands of catalog ad variants, plus a library of scraped ads from hundreds of the biggest ecommerce brands in the world, tagged by industry and layout. Competitors copy our formats. Agencies quote our numbers back to us.
We are not trying to keep that going. We are trying to go considerably further.
The goal is for Confect to be the company that educates the entire market on catalog ads. The place every ecommerce marketer and every agency goes to learn how this discipline actually works, the way people go to specific companies to learn SEO or email or CRO. Not a software company with a good blog. The definitive source.
We have the data, the ad library, the formats and the audience. What we do not have is one person whose entire job is to take all of it and make the best content that has ever been made about catalog ads. That is this role.
WHAT YOU OWN
Three formats. You own the content, not the distribution. Someone else runs the ads, the email sends and the webinar logistics. Your job is to make the thing that deserves to be distributed.
* Tactics, roughly 60% of your time. “Tactic” is our internal name for a large, research-driven content package. We take one real question, answer it properly using our own data and hundreds of real ad examples, and publish the answer as a set of connected assets rather than a single blog post. For example: how do the 200 biggest fashion brands actually build their catalog ads, or what really happens to catalog ad performance through Black Friday. One tactic becomes a long-form article, a set of charts, a webinar, an ebook, a LinkedIn carousel and a batch of social posts.
* You own the whole thing: framing the question, digging through our aggregate performance data, pulling and analysing the ad examples, working out why the pattern holds using established marketing theory, then writing it and building the visuals. One per month. This is the heart of the job and the part we are least able to do without you.
* Catalog Ad of the Week, roughly 30%. Every week we feature one exceptional catalog ad from a real brand and break down exactly why it works. You spot the candidates in our data, handle the outreach and approval with the brand or agency, write the breakdown, and direct the visuals. Four per month, published on time, every time.
* Case studies, roughly 10%. You run the interview with the customer or agency yourself, get the numbers, and write it up. Roughly one per month.
INTRO
Confect is a fast-growing SaaS company helping ecommerce brands create high-performing ads through data-driven creativity. We are now looking for a distribution-focused marketing coordinator who can help us effectively reach paid social specialists across the globe.
At Confect, we have a unique and highly attractive marketing advantage that many would be jealous of. Through our product, we gain data on what works in ads and what doesn’t. We turn these insights into bi-monthly or quarterly reports.
FIRST, THE THING WE MAKE
Catalog ads, also called dynamic product ads, are the ads that pull products straight out of an ecommerce brand’s product feed. They are where a huge share of online retail ad budget goes, and almost nobody does them well, because most brands treat them as a plumbing exercise rather than a creative one. Confect is the platform that lets brands and agencies design, automate and optimise them at scale across Meta, Google, TikTok, Pinterest and Snapchat.
WHY THIS ROLE EXISTS
Confect already publishes the best content about catalog ads that exists anywhere. Every week we feature one exceptional catalog ad from a real brand and break down exactly why it performs. We publish research nobody else can publish, because we sit on performance data from tens of thousands of catalog ad variants, plus a library of scraped ads from hundreds of the biggest ecommerce brands in the world, tagged by industry and layout. Competitors copy our formats. Agencies quote our numbers back to us.
We are not trying to keep that going. We are trying to go considerably further.
The goal is for Confect to be the company that educates the entire market on catalog ads. The place every ecommerce marketer and every agency goes to learn how this discipline actually works, the way people go to specific companies to learn SEO or email or CRO. Not a software company with a good blog. The definitive source.
We have the data, the ad library, the formats and the audience. What we do not have is one person whose entire job is to take all of it and make the best content that has ever been made about catalog ads. That is this role.
WHAT YOU OWN
Three formats. You own the content, not the distribution. Someone else runs the ads, the email sends and the webinar logistics. Your job is to make the thing that deserves to be distributed.
* Tactics, roughly 60% of your time. “Tactic” is our internal name for a large, research-driven content package. We take one real question, answer it properly using our own data and hundreds of real ad examples, and publish the answer as a set of connected assets rather than a single blog post. For example: how do the 200 biggest fashion brands actually build their catalog ads, or what really happens to catalog ad performance through Black Friday. One tactic becomes a long-form article, a set of charts, a webinar, an ebook, a LinkedIn carousel and a batch of social posts.
* You own the whole thing: framing the question, digging through our aggregate performance data, pulling and analysing the ad examples, working out why the pattern holds using established marketing theory, then writing it and building the visuals. One per month. This is the heart of the job and the part we are least able to do without you.
* Catalog Ad of the Week, roughly 30%. Every week we feature one exceptional catalog ad from a real brand and break down exactly why it works. You spot the candidates in our data, handle the outreach and approval with the brand or agency, write the breakdown, and direct the visuals. Four per month, published on time, every time.
* Case studies, roughly 10%. You run the interview with the customer or agency yourself, get the numbers, and write it up. Roughly one per month.
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