4 часа назад
Senior Copywriter (Performance Marketing)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Copywriter (Performance Marketing): Creating conversion-focused hooks, scripts, headlines, and short-form advertising copy for paid social and video platforms with an accent on direct response, platform-specific messaging, and hypothesis-driven creative testing. Focus on analyzing performance data, developing distinct creative directions, and iterating quickly to improve attention, click-through, and conversion results.
Location: Remote in Argentina, Brazil, Chile, Costa Rica, Ecuador, Honduras, Mexico, Nicaragua, or Peru
Company
is a tech-enabled growth marketing firm combining marketing, consulting, data intelligence, creative services, and proprietary analytics technology to drive revenue and brand recognition for clients.
What you will do
- Write hooks, scripts, headlines, and short-form ad copy for Meta, TikTok, YouTube, and Instagram.
- Develop multiple genuinely distinct copy directions, angles, emotional registers, and testable hypotheses for each brief.
- Use performance data such as hook hold rate, CTR, and conversion results to refine creative concepts and copy.
- Contribute to campaign platform development with creative strategists and creative directors.
- Adapt messaging across industries and brand voices, including luxury skincare, supplements, and B2B SaaS.
- Revise quickly based on client feedback, data, and strategic briefs.
Requirements
- At least 3 years of experience writing performance creative in paid media or paid social environments.
- At least 3 years of agency experience working across multiple clients, categories, and fast-paced deliverables.
- Deep familiarity with TikTok, Meta, YouTube, and Instagram advertising formats and performance mechanics.
- Experience with hypothesis-driven creative briefs and test-oriented copy development.
- Fluency with AI tools and a bachelor's degree or equivalent experience.
- Advanced spoken and written English proficiency required.
Nice to have
- Direct-response video scriptwriting, especially hook-to-offer ad structures.
- Experience with DTC, CPG, beauty, fashion, health, or consumer services brands.
- Experience working alongside media teams and applying creative performance data to new briefs.
Culture & Benefits
- Fully flexible work environment with remote, in-office, and hybrid options; this role is listed for remote work in specified Latin American countries.
- Base salary paid in USD with commission opportunities.
- Unlimited time off from the first day, national holidays, and two mental health recharge days per year.
- $50 monthly healthcare stipend.
- Employee development programs, growth and leadership opportunities, and quarterly performance awards.
- Opportunities to participate in diversity, equity, and inclusion initiatives.
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