Marketing Copywriter (Software)

TL;DR

Marketing Copywriter (Software): Crafting high-performing marketing copy for websites, landing pages, and campaigns with an accent on conversion rate optimization (CRO), SEO, and brand voice consistency. Focus on iterating on copy based on data-driven insights and leveraging AI tools to maximize engagement and conversions.

Location: Remote

Company

hirify.global provides state-of-the-art disaster recovery and software escrow solutions for the cloud era.

What you will do

• Create conversion-focused copy for websites, landing pages, emails, and sales collateral.
• Develop SEO-optimized content aligned with search intent to drive organic traffic.
• Optimize landing pages using CRO principles to improve conversion rates.
• Maintain and enforce a consistent brand voice across all marketing channels.
• Analyze content performance data to iterate and refine messaging.
• Collaborate with design and development teams to execute multi-channel campaigns.

Requirements

• 3+ years of experience in copywriting or content marketing.
• Proven track record of writing for conversion (landing pages, funnels, CTAs).
• Deep understanding of SEO best practices and search intent.
• Ability to analyze performance metrics and iterate content effectively.
• Proficiency in English (written and verbal)
• Experience using AI tools strategically in the writing process.

Nice to have

• Experience with HubSpot.
• Experience with Figma.

Culture & Benefits

• Remote-first work environment.
• Startup culture with significant growth opportunities.
• Comprehensive onboarding and dedicated ramp-up period.
• Regular team gatherings and activities.
• Supportive team valuing open communication and direct feedback.