Senior Copywriter (Performance Creative)

Location: Remote, hybrid, or onsite in the United States; legally eligible to work in the U.S.

Company

hirify.global is a tech-enabled growth marketing firm combining marketing, consulting, data intelligence, and proprietary technology to drive revenue and brand recognition for clients.

What you will do

• Write hooks, scripts, headlines, and short-form ad copy for Meta, TikTok, YouTube, and Instagram.
• Develop multiple genuinely distinct creative directions, angles, emotional registers, and testable hypotheses for each brief.
• Use performance data such as hook hold rate, CTR, and conversion results to diagnose creative performance and guide new copy.
• Contribute to campaign platform development with creative strategists and creative directors.
• Revise copy quickly based on client feedback, campaign data, and strategic requirements.

Requirements

• 3+ years of performance creative writing in paid media or paid social environments.
• 3+ years of agency experience working across multiple clients and categories.
• Strong fluency in platform-specific creative structures for TikTok, Meta video, and pre-roll advertising.
• Experience working with hypothesis-driven creative briefs where each copy direction is tested.
• Ability to write in distinct brand voices across categories such as luxury skincare, supplements, and B2B SaaS.
• Practical fluency with AI tools and a bachelor's degree or equivalent experience.

Nice to have

• Direct-response video scriptwriting, including hook-to-offer video ad structures.
• Experience with DTC, CPG, beauty, fashion, health, or consumer services brands.
• Experience collaborating with media teams and applying creative performance data to new briefs.

Culture & Benefits

• Base salary with commission opportunities.
• Medical, dental, and vision insurance with up to 100% employer contribution toward the employee monthly premium.
• 401(k) plan with a 4% employer contribution match.
• Unlimited time off from the first day, plus 12 U.S. national holidays and two mental health recharge days annually.
• Fully flexible work environment with remote, in-office, and hybrid options, plus a one-time $100 USD work-from-home stipend.
• Employee development programs, volunteer time off, growth opportunities, quarterly awards, and participation in DEI initiatives.