Sr. Manager, Digital Strategy & Optimization (FinTech)

Location: Utah, United States

Company

hirify.global provides in-store and e-commerce lease-to-own solutions and operates as a subsidiary of PROG Holdings, a FinTech holding company with hirify.global, Purchasing Power, and Four.

What you will do

• Build and own marketing measurement strategy across multiple subsidiaries.
• Architect multi-touch attribution models connecting paid media investment to conversion events and funded revenue.
• Design incrementality and experimentation programs to measure true paid-media lift.
• Own ROAS, CPA, CPL reporting, performance projections, and budget allocation forecasts.
• Manage GA4, Heap Analytics, Google Tag Manager, pixel strategy, server-side tagging, and measurement QA across web properties.
• Own marketing data in Snowflake and Salesforce Marketing Cloud while partnering with Data Engineering and media agencies.

Requirements

• 5+ years of experience in marketing analytics or marketing technology.
• Experience building attribution and measurement infrastructure from the ground up.
• Hands-on Snowflake experience designing and owning marketing data pipelines.
• Experience with A/B and multivariate testing for e-commerce platforms.
• GA4, Heap Analytics, Google Tag Manager, pixel implementation, server-side tagging, and conversion-event auditing experience.
• Ability to present complex measurement findings to VP and C-suite audiences and partner with media agencies.

Culture & Benefits

• Data-driven environment focused on innovation, rigorous measurement, and greenfield capability building.
• Medical, dental, vision, and life insurance with paid parental leave.
• Company-matched 401(k), paid time off, paid holidays, and paid volunteer time.
• Employee stock purchase program, tuition reimbursement, and charitable gift matching.
• Job-required equipment and services provided.
• Diversity alliance resource groups and an inclusive workplace.