Principal Digital Architect, Marketing (MarTech)

Location: Onsite five days a week in Chicago, Peoria, or Dallas, United States. Up to 25% domestic travel is required. Relocation assistance and visa sponsorship are not available.

Salary: $147,760–$240,110 per year

Company

hirify.global's Cat Digital organization builds digital and technology solutions using data, advanced analytics, telematics, and AI for connected industrial assets, customers, and dealers.

What you will do

• Lead end-to-end marketing digital architecture, including scalable frameworks and data structures for activation, analytics, and cross-channel orchestration.
• Establish Customer 360 and identity resolution capabilities for unified profiles, personalization, targeting, and measurement.
• Architect real-time activation and personalization pipelines with event-driven experiences, dynamic segmentation, and rapid decisioning.
• Design analytical data models and cloud lakehouse architectures for large-scale marketing data ingestion, transformation, storage, reporting, and data science.
• Integrate CDP, CRM, DSP, DMP, marketing automation, analytics, and advertising platforms across the MarTech and AdTech ecosystem.
• Embed privacy, consent management, security, governance, and AI/ML capabilities into marketing technology platforms and use cases.

Requirements

• 8+ years of experience in data solution architecture, digital platforms, marketing technology, analytics, or customer data solutions.
• Extensive knowledge of target, data, application, platform, and IT architecture, including requirements analysis and analytical problem-solving.
• Experience with MarTech and AdTech platforms such as Google Analytics, Google Tag Manager, and Campaign Manager 360.
• Experience with Google Cloud Platform, Hightouch, BigQuery, Snowflake, public cloud, and hybrid ecosystems.
• Knowledge of data structures, algorithms, profiling, optimization, data modeling, Agile SDLC, test automation, peer review, CI/CD, and resource optimization.
• Must be located in Chicago, Peoria, or Dallas and work onsite five days per week.

Nice to have

• Understanding of TOGAF, Zachman, or domain-driven design.
• Experience delivering component, product, and enterprise architecture.

Culture & Benefits

• Medical, dental, and vision benefits.
• Paid time off, holidays, and volunteer time.
• 401(k), HSA, FSA, disability, and life insurance benefits.
• Parental leave, adoption benefits, tuition reimbursement, and career development.
• Incentive bonus, employee discounts, wellness programs, and employee assistance resources.