Outbound Marketing Specialist (LinkedIn Outreach, Lead Generation & B2B Prospecting)

Location: Remote from Kenya or South Africa; availability during U.S. EST business hours required

Company

hirify.global is hiring for a client seeking an outbound marketing specialist to build systems that generate qualified B2B pipeline opportunities.

What you will do

• Build scalable outbound prospecting systems, playbooks, workflows, and multichannel campaigns.
• Research ICPs, industries, company sizes, geographies, decision-makers, and buying signals using LinkedIn Sales Navigator, Apollo, Clay, ZoomInfo, and similar platforms.
• Write and personalize LinkedIn messages, cold emails, follow-up sequences, calls to action, lead magnets, guides, and checklists.
• Execute LinkedIn outreach, prospect engagement, follow-ups, and relationship-building activities.
• Track response rates, engagement, meetings, qualified conversations, and pipeline contribution.
• Collaborate with sales and leadership to improve targeting, lead quality, messaging, and outbound-to-sales handoffs.

Requirements

• At least 2 years of experience in B2B outbound marketing, lead generation, SDR/BDR, outbound prospecting, or similar pipeline-generation roles.
• Hands-on experience with LinkedIn outreach and prospecting tools including LinkedIn Sales Navigator, Apollo, Clay, or ZoomInfo.
• Strong outbound copywriting skills and experience managing multichannel campaigns.
• Understanding of B2B prospecting, ICP development, buyer psychology, and high-ticket B2B sales cycles.
• Ability to analyze and optimize campaign performance, work independently, and maintain strong organization and attention to detail.
• Excellent written and spoken English and availability during U.S. EST business hours.

Nice to have

• Experience with high-ticket B2B services, agencies, appointment setting, or pipeline generation.
• Experience with Smartlead, Instantly, Lemlist, HubSpot, CRM management, or other outbound automation platforms.
• Experience creating lead magnets and working in a startup or high-growth company.

Culture & Benefits

• Fully remote work with direct collaboration with leadership.
• Ownership of outbound execution from prospect research through campaign optimization.
• Direct impact on pipeline generation and business growth.
• Growth opportunities toward senior outbound marketing, growth marketing, demand generation, business development, or outbound leadership roles.

Hiring process

• Initial screening call and Spark Hire introductory video.
• Video interview with a hirify.global recruiter and practical outbound strategy or messaging assessment.
• Client interview followed by offer and onboarding.