Demand Generation Manager (Gaming)

Location: Fully remote

Company

hirify.global builds economic infrastructure for virtual worlds, enabling game developers to integrate meaningful financial activity into games.

What you will do

• Build and deploy full-funnel paid and owned demand generation campaigns targeting game publishers.
• Convert conference participation at events such as GDC, Gamescom, and PGC into pipeline through account targeting, nurturing, and potential on-site support.
• Own content marketing, gated content, SEO, and qualified lead acquisition through owned channels.
• Experiment with paid advertising, partnerships, sponsorships, and account-based marketing to optimize demand generation.
• Align demand generation with business development strategy and marketing-attributed revenue goals.
• Report on CAC, funnel conversion, pipeline velocity, attribution, and campaign ROI.

Requirements

• 3–5 years of experience in B2B marketing and demand generation.
• Proven lead-generation experience across lead-generation tactics, nurture flows, SQL handoff, and sales alignment.
• Data-driven approach with experience owning attribution, funnel metrics, qualified pipeline, and revenue performance.
• Expertise in the games industry, including mobile and/or PC/console publishing and purchasing processes.
• Ability to collaborate with marketing and business development teams on buyer personas and go-to-market execution.

Nice to have

• Experience at a gaming-related fintech or ad tech company.

Culture & Benefits

• Fully remote work environment.
• Opportunity to contribute to the integration of economic activity into virtual gaming worlds.

Hiring process

• Meet-and-greet interview.
• Technical interview.
• Offer stage.