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Описание вакансии
Текст:
TL;DR
Media Manager (AI) (Paid Media and Marketing Analytics): Leading external media agencies and managing multi-million-dollar media budgets across TV, CTV, online video, OOH, audio, social, search, and programmatic with an accent on strategic planning, measurement, and budget accountability. Focus on challenging media plans, optimizing pacing and allocations, building incrementality and brand-lift frameworks, and translating campaign performance into executive decisions.
Location: Foster City, California, United States; hybrid. Candidates may be based in or able to relocate to the San Francisco Bay Area.
Salary: $110,000–$155,000 per year, plus equity.
Company
Builds an agentic software creation platform that enables people to create applications using natural language.
What you will do
- Lead day-to-day relationships with external media agencies, including strategy direction, briefs, planning cycles, QBRs, and performance accountability.
- Review and challenge media recommendations across TV, CTV, online video, OOH, audio, social, search, and programmatic.
- Own media budget pacing, forecasting, authorizations, reconciliation, and mid-flight reallocations with Finance.
- Lead annual, quarterly, and campaign-level media planning based on audiences, product moments, competitive pressure, and business goals.
- Define KPIs and measurement frameworks, oversee wrap reports, and drive testing across incrementality, brand lift, and marketing mix modeling.
- Translate campaign performance into clear recommendations for marketing leadership and align media plans with Brand, Growth, Creative, Product Marketing, Social, and Communications.
Requirements
- At least 5 years of media planning and strategy experience on the brand side or at a media agency serving major consumer brands.
- Experience independently reviewing and challenging agency media plans.
- Experience managing multi-million-dollar media budgets across concurrent campaigns, including pacing, forecasting, and reallocations.
- Fluency across the full paid media channel landscape and strong knowledge of reach and frequency, brand lift, incrementality testing, and marketing mix modeling.
- Sharp analytical skills, including working with raw campaign data and Excel, plus strong stakeholder management across Finance, Analytics, Creative, and agency teams.
- Daily use of AI tools to accelerate analysis, reporting, and media planning, with the ability to make sound decisions in ambiguous and fast-moving situations.
Nice to have
- Experience at a high-growth consumer technology, B2C, or AI company.
- Agency experience followed by a move, or intended move, to the client side.
- Experience building a media function or measurement framework from scratch.
- Experience with OOH and large cultural-moment buys, such as sponsorships or tentpole events.
- Experience using Replit to build and ship a product, or a perspective on how AI is changing media planning and buying.
Culture & Benefits
- Full-time employment with competitive salary and equity.
- 401(k) program with a 4% match for US employees.
- Health, dental, vision, life, short-term disability, and long-term disability insurance.
- Paid parental, medical, and caregiver leave, flexible time off, and holidays.
- Autonomous work environment, monthly wellness stipend, commuter benefits, and in-office setup reimbursement.
- Quarterly team gatherings and in-office amenities.
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