Email Marketing Specialist (Marketo)

Location: Fully remote, based in Denton, Texas

Company

hirify.global is an edtech organization providing curriculum, assessment, professional development, and family engagement products for early childhood education.

What you will do

• Build, test, schedule, and launch email campaigns and marketing automation programs in Adobe Marketo Engage.
• Maintain Marketo programs, including email sends, nurture and engagement programs, smart campaigns, lists, and operational workflows.
• Translate campaign briefs into accurate program structures and manage campaign setup through deployment.
• Perform pre-launch QA covering audience criteria, suppression rules, links, tracking, personalization, dynamic content, tokens, logic, and scheduling.
• Test email rendering across devices and email clients, troubleshoot deployment issues, and execute A/B tests.
• Support reporting, analyze delivery, opens, clicks, conversions, and unsubscribes, and identify opportunities to improve campaign operations.

Requirements

• 2+ years of hands-on experience building and executing email campaigns in Adobe Marketo Engage or a comparable marketing automation platform.
• Experience building emails, programs, smart campaigns, lists, audience segments, and campaign workflows.
• Experience performing comprehensive email campaign QA and independently troubleshooting setup, logic, audience, and execution issues.
• Knowledge of email marketing best practices, including segmentation, personalization, deliverability, consent, and list management.
• Experience with marketing performance reports and dashboards, with the ability to interpret metrics against KPIs and provide recommendations.
• Strong organization, project and time management, communication, and cross-functional collaboration skills.

Nice to have

• Experience pulling and interpreting reports in Power BI.
• Basic HTML/CSS knowledge for troubleshooting email builds.
• Experience with CRM systems and CRM/marketing automation integrations.
• Experience in education, particularly early childhood education.
• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent relevant experience.

Culture & Benefits

• Flexible work environment and schedules.
• Health and wellness insurance benefits.
• 401(k) with employer match and an Employee Equity Appreciation Program.
• Unlimited paid time off, including paid holidays and Winter Break, plus paid parental leave.
• Tuition assistance, professional development, and career growth opportunities.
• Technology equipment provided for every employee.