13 часов назад
Media Effectiveness Development Lead
66 300 - 89 702€
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Media Effectiveness Development Lead (Marketing Mix Modeling/Media Experiments): Driving adoption and revenue growth for marketing effectiveness solutions across West Europe through client advisory, sales enablement, and high-value proposals. Focus on securing large MMM programs, shaping RFP responses, influencing senior stakeholders, and building internal capability through thought leadership and training.
Location: Bezons, France. Hybrid working model with 2 days of remote work per week and flexible working hours.
Annual gross salary: €66,300–€89,702, with potential performance-based variable compensation of up to €38,444 gross per year and an annual holiday bonus of €853.71 gross.
Company
is a consumer intelligence company providing retail measurement, consumer insights, and advanced analytics across more than 100 markets.
What you will do
- Identify and activate opportunities to grow adoption of Marketing Mix Modeling and Media Experiments across West Europe.
- Support sales teams with strategic expertise during RFPs, renewals, proposals, and client pitches.
- Advise clients on how Marketing Effectiveness solutions can address business challenges and improve media investment performance.
- Champion product capabilities through success stories, thought leadership, industry events, articles, and professional social media content.
- Build collaboration and capability through bootcamps, workshops, training sessions, and knowledge sharing.
- Contribute to revenue, client conversion, engagement, knowledge-sharing, and product-visibility targets.
Requirements
- At least 10 years of total professional experience, including at least 5 years in direct sales.
- Proven success securing large Marketing Mix Modeling or Marketing Effectiveness programs and leading high-value pitches, proposals, and RFP responses.
- Previous experience in consulting, analytics, or consumer research focused on MMM and Media Experiments.
- Deep knowledge of media evaluation, business development, consultative selling, and solution positioning.
- Excellent communication and presentation skills, with the ability to influence senior stakeholders.
- Fluency in French and English is required. A bachelor’s degree is required; a master’s degree is preferred.
Nice to have
- Experience presenting at industry events or webinars.
- Knowledge of another European Union language.
- Master’s degree.
Culture & Benefits
- Permanent employment contract.
- Flexible hybrid working environment and flexible working hours.
- Modern office next to the T2 tram line, 12 minutes from La Défense.
- On-site gym, Quiet Room, Game Room, and company restaurant.
- Volunteer time off, LinkedIn Learning, and an Employee Assistance Program.
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