Senior Paid Media Manager

Location: 5 Howick Place, Victoria, London, UK; in-person work three days a week or more

Company

Informa is an international FTSE 100 business connecting specialists with knowledge through live and on-demand events, digital and data-driven services, and academic research.

What you will do

• Support the VP Performance Marketing in shaping and implementing the group-wide paid media strategy.
• Build and evolve frameworks, standards, and best practices for PPC, paid social, and programmatic campaigns.
• Monitor campaign performance, recommend improvements, and optimize for ROI, ROAS, and agreed KPIs.
• Manage relationships with media agencies, including evaluation, onboarding, reviews, audits, and performance improvement.
• Enable internal teams through guidance, mentorship, training, resources, and shared best practices.
• Support unified measurement, attribution, reporting, and data-driven performance reviews with Group Data Analytics.

Requirements

• Proven expertise in paid media management across PPC, paid social, and programmatic channels.
• Experience setting paid media best practices and frameworks at scale.
• Ability to collaborate with internal teams, agencies, and channel partners.
• Strong focus on performance metrics and alignment with commercial objectives.
• Adaptability, innovation, stakeholder communication, and the ability to build trust and influence.
• Availability to work in the London office three days a week or more.

Culture & Benefits

• Flexible support for working from home or remotely when not working in an office or at an event.
• Up to 25 days of annual leave, increasing to 27 days after two years, plus a birthday leave day.
• Opportunity to work from almost anywhere for up to four weeks per year.
• Private medical cover, personal benefits options, wellbeing support, and employee assistance.
• Training, mentoring, LinkedIn Learning access, and support for internal career moves.
• Volunteer days, charity match funding, ShareMatch benefits, and recognition programmes.