Regional Activation Manager - West

Location: Anywhere in the United States; must be based in the Los Angeles area. Travel throughout the West region is required, up to approximately 50–60%.

Salary: $60,000–$75,000 USD annual base compensation, plus equity. The stated range is based on NYC market data and may vary by location.

Company

The Farmer’s Dog provides personalized subscriptions delivering freshly made, complete and balanced dog food directly to customers.

What you will do

• Plan and execute regional activations from venue sourcing through on-site and day-of management.
• Localize national campaign concepts for audiences across the West region.
• Manage regional budgets, track spending, and measure return on investment.
• Build relationships with local partners, venues, vendors, and regional stakeholders.
• Coordinate staffing, logistics, timelines, and partner execution.
• Travel throughout the region to support activations and key market opportunities.

Requirements

• At least two years of relevant experience.
• Experience turning brand strategy into local, on-the-ground consumer experiences.
• Ability to manage activations from concept through execution, including budgets, logistics, timelines, and partners.
• Strong relationship-building, communication, problem-solving, prioritization, and attention-to-detail skills.
• Ability to work in a fast-paced, ambiguous environment and manage multiple projects simultaneously.
• Must be based in the Los Angeles area and comfortable with significant travel throughout the West region.

Culture & Benefits

• Cross-functional, customer-focused collaboration organized around shared goals.
• Inclusive workplace focused on belonging, respect, and diverse perspectives.
• Comprehensive healthcare, dental, and vision coverage.
• Company-supported mental health benefits, flexible PTO, and 12 weeks of paid parental leave.
• Competitive 401(k) plan with company match, equity, and market-competitive compensation.
• Discounted fresh food for dogs and a dog-friendly office in SoHo.