Lifecycle Automation Specialist (Fintech)

Location: Europe; remote work is available

Company

hirify.global is a global fintech company serving users of a trading platform.

What you will do

• Map and refine the end-to-end client lifecycle using trading behavior, deposit history, risk tolerance, and platform engagement data.
• Design, build, and deploy automated trigger workflows, drip campaigns, and personalized promotional communications using CRM and lifecycle tools.
• Develop behavioral segmentation, event tracking, dynamic tags, and personalization logic in collaboration with Data/BI, Engineering, Product, and Marketing.
• Plan and analyze A/B and multivariate tests covering copy, timing, channels, incentives, and retention KPIs.
• Maintain deliverability through IP warming, domain health, unsubscribe management, and compliance coordination.
• Monitor churn and retention trends, build reactivation funnels, analyze competitor messaging, and work with responsive HTML/CSS templates.

Requirements

• 3+ years of hands-on B2C experience designing and building event-driven automated workflows with CRM or ESP tools.
• Experience with multi-channel messaging across email, mobile/web push, and in-app messaging.
• Understanding of JSON payloads, webhooks, REST APIs, custom user attributes, and advanced audience segmentation.
• Knowledge of SPF, DKIM, DMARC, IP warming, spam-filter mechanics, and inbox-placement monitoring.
• Proficiency in HTML/CSS for responsive email layouts and dynamic scripting for personalized content.
• Upper-intermediate English required. Experience with retention cohorts, funnel analysis, reactivation campaigns, and structured experimentation.

Nice to have

• Experience with synchronized SMS and WhatsApp/Telegram messaging.
• Fintech or financial-product experience.
• Understanding of AI tools and automation for streamlining retention work.

Culture & Benefits

• High-impact role with autonomy to build reactivation funnels from scratch and drive retention and LTV.
• 20 paid vacation days and 10 paid sick leave days per year.
• Public holidays according to the approved company holiday list.
• Medical, professional education, language learning, and wellness budgets.
• Remote work opportunity with no micromanagement.